Growth & Retention Marketing Analytics Lead

BCE Inc.; Montreal (administrative region); Hybrid; CAD 90,000 - 130,000; Full time

Job summary

BCE Inc. seeks a Senior Consultant, Marketing Analytics to own growth strategy and a consolidated 4P model, driving revenue, ARPU expansion, and churn reduction. You will connect insights, planning, execution, and results across the customer lifecycle to optimize campaign performance and lifetime value.

You will partner with Product, Care, Sales, IS, Finance, and Marketing to improve end-to-end customer experiences and retention, delivering measurable improvements and sustainable growth.

Qualifications

• Owns the long- and short-term growth strategy grounded in data.
• Responsible for a consolidated 4P model to drive revenue and retention.
• Accountable for P&L metrics including revenue growth, ARPU, Net Adds, and churn.

Responsibilities

• Own the long-term subscriber growth and retention strategy with target markets and lifecycle journeys.
• Develop and execute customer base management to maximize LTV and reduce churn.
• Lead campaign performance management across the customer lifecycle and optimize ROI.
• Forecast, track, and analyze performance across acquisition and retention metrics.
• Partner with Product, Care, Sales, IS, Finance, and Marketing to improve end-to-end experience.
• Own planning and post-analysis of quarterly 4P programs to hit revenue and churn targets.
• Translate data into decision-ready insights for senior leadership.

Skills

Data-driven decision making

Churn analytics

Campaign performance management

Customer lifecycle marketing

Forecasting and variance analysis

Cross-functional collaboration

Job description

BCE Inc. seeks a Senior Consultant, Marketing Analytics to own growth strategy and a consolidated 4P model, driving revenue, ARPU expansion, and churn reduction. You will connect insights, planning, execution, and results across the customer lifecycle to optimize campaign performance and lifetime value.

You will partner with Product, Care, Sales, IS, Finance, and Marketing to improve end-to-end customer experiences and retention, delivering measurable improvements and sustainable growth.