Marketing Analyst

Edelman PR Worldwide Canada In; Toronto; On-site; CAD 65,000 - 90,000; Full time

Job summary

Edelman PR Worldwide Canada In is seeking a Marketing Analyst Analytics to join its Intelligence team. The role supports measurement across paid, earned, and owned media, including social, search, and programmatic efforts.

The Analyst will collect, aggregate, and analyze marketing data from native platforms and BI tools, helping deliver campaign reports and actionable insights to internal teams and clients.

Qualifications

• Strong balance of marketing and digital/social media analytical rigor and creativity.

Responsibilities

• Support measurement across paid, earned, owned, and social channels with data from platforms like Meta, LinkedIn, TikTok, YouTube, Google Ads, and Google Analytics.
• Contribute to campaign reporting, performance analysis, brand lift studies, benchmarking, and insights.
• Gather, clean, aggregate, and quality-check data from native media platforms, social platforms, analytics tools, and reporting sources.
• Support recurring and ad hoc campaign reporting, transforming data into findings and recommendations for teams and clients.
• Assist with cross-channel campaign analysis connecting signals across social, creator, paid, earned, search, and website activity.
• Help maintain dashboards, reporting templates, trackers, and measurement docs for accuracy and organization.
• Support development of campaign KPIs, learning agendas, measurement frameworks, benchmarks, and reporting approaches aligned with client objectives.
• Promote best practices in data automation and stay aware of industry trends, tools, and platforms.
• Collaborate with strategy, creative, media planning, and account teams to support campaign planning, optimization, and performance reviews.
• Participate in meetings, preparing reporting materials and presenting findings as experience grows.

Job description

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum.

At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman is seeking a Marketing Analyst Analytics to join our growing Intelligence team. This role supports analytics across paid, earned, and owned media channels, including social, search, and programmatic.

The Analyst will be responsible for collecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools, and supporting campaign reports and insights that informmarketingstrategy and optimization.

This role requires a strong balance of marketing and digital/social media analytical rigor and creativity, enabling the Analyst to connect data signals to broader marketing impact and support delivery of meaningful marketing campaign recommendations to internal teams and clients.

Key Responsibilities

Measurement

• Support marketing campaign measurement across paid, earned, owned, and social channels, helping teams collect, organize, validate, and analyze performance data using sources like (but not limited to) Meta, LinkedIn, TikTok, YouTube, Google Ads, Google Analytics
• Contribute to creator, influencer, organic social, paid social measurement, including campaign reporting, performance analysis, marketing brand lift studies, benchmarking, and identification of actionable insights
• Gather, clean, aggregate, and quality-check data from native media platforms, social platforms, analytics tools, and other reporting sources to ensure accurate and consistent deliverables
• Support recurring and ad hoc campaign reporting, transforming data into clear findings, observations, and recommendations for internal teams and clients
• Assist with cross-channel campaign analysis, connecting performance signals across social, creator, paid media, earned media, search, and website activity where applicable
• Help maintain dashboards, reporting templates, trackers, and measurement documentation, ensuring outputs remain accurate, organized, and up to date
• Support the development of campaign KPIs, learning agendas, measurement frameworks, benchmarks, and reporting approaches aligned with client objectives
• Promote best practices in data automation and operational efficiency and maintain awareness of industry trends, tools, and emerging platforms.

Collaboration

• Collaborate with cross-functional partners, including strategy, creative, media planning, and account teams, to support campaign planning, optimization, and performance reviews
• Participate in internal and client-facing meetings, helping prepare reporting materials and, as experience grows, presenting findings and respondi