Marketing Insights & Analytics Leader

TRAFFIX; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A dynamic marketing firm in Canada is seeking a Market Intelligence Manager to lead their marketing analytics and Voice of Customer initiatives. The ideal candidate will utilize data to enhance marketing efficiency and engage customers. This role requires strong analytical skills and experience in managing NPS programs and developing performance dashboards. A proficiency in Power BI, Excel, and SQL, along with a strong understanding of digital marketing, is necessary.

Qualifications

• 5+ years of experience in marketing analytics, business intelligence, or customer insights.
• Excellent proficiency in Power BI, Excel, and SQL.
• Strong understanding of digital marketing channels and lead generation.

Responsibilities

• Analyze and report on performance across digital channels.
• Manage NPS surveys and synthesize feedback for actionable insights.
• Provide insights to optimize digital campaigns and marketing spend.

Skills

Marketing analytics

Power BI

SQL

Excel

Digital marketing

Tools

GA4

HubSpot

Salesforce

Job description

A dynamic marketing firm in Canada is seeking a Market Intelligence Manager to lead their marketing analytics and Voice of Customer initiatives. The ideal candidate will utilize data to enhance marketing efficiency and engage customers. This role requires strong analytical skills and experience in managing NPS programs and developing performance dashboards. A proficiency in Power BI, Excel, and SQL, along with a strong understanding of digital marketing, is necessary.