Senior Marketing Analytics Lead

Critical Mass; Calgary; Hybrid; CAD 90,000 - 120,000; Full time

Benefits offered by this job

Global maternity and parental leave

Competitive benefits packages

Flexible work days

Internal learning programs

Enterprise-wide employee discounts

Job summary

Critical Mass is looking for a Marketing Science Lead in Calgary. You will leverage 5 to 8 years of experience in data analytics to guide a team, deliver insightful marketing strategies, and drive business outcomes.

Your role will involve mentorship, data visualization, and leading projects across various initiatives. The company offers a competitive benefits package alongside early dismissal Fridays and various employee support services.

Qualifications

• 5-8 years of experience in marketing science projects.
• Expertise in data-driven insights and digital marketing optimization.
• Experience in supervising and developing teams of analysts.
• Knowledge in traditional advertising and market research techniques.

Responsibilities

• Ensure analyses, reports, and dashboards meet client needs.
• Lead measurement strategy ideation and execution.
• Manage and motivate analysts in their work.
• Assist in mapping data flows and compliance protocols.

Skills

Data visualization

Data integration

Statistical modeling

Leadership

Data science

Media/Marketing analytics

Microsoft Excel

Communication

Education

B.S. degree in quantitative field

M.S. degree preferred

Tools

Tableau

Domo

PowerBI

Job description

Critical Mass is looking for a Marketing Science Lead in Calgary. You will leverage 5 to 8 years of experience in data analytics to guide a team, deliver insightful marketing strategies, and drive business outcomes.

Your role will involve mentorship, data visualization, and leading projects across various initiatives. The company offers a competitive benefits package alongside early dismissal Fridays and various employee support services.