Analytics & Insights Manager

MaaS by CodeSM; Canada; On-site; CAD 85,000 - 125,000; Full time

Job summary

MaaS by CodeSM is seeking an Analytics & Insights Manager to turn marketing data into clear direction for clients and internal teams. This role goes beyond dashboards, focusing on storytelling, investigating trends, and delivering actionable recommendations that influence marketing strategy for multiple accounts.

You will build client-facing reports, establish KPI standards, and collaborate with account managers and strategists to scale insights across Managed Services.

Qualifications

• Experience in marketing analytics, performance reporting, business intelligence, or a related role.
• Strong understanding of digital marketing channels, KPIs, and how they connect to business goals.
• Confidence presenting to clients, answering questions, and guiding conversations about marketing performance.
• Ability to translate complex data into clear explanations for people with different levels of marketing knowledge.
• Ability to investigate performance, explain why results changed, and recommend what should happen next.
• Experience building dashboards, reports, and client-facing performance summaries.
• Strong analytical, problem-solving, communication, and presentation skills.
• A creative mindset and the ability to turn data into campaign ideas and strategic opportunities.
• Strong organization and the ability to manage reporting and client relationships across multiple accounts.

Responsibilities

• Build and maintain client marketing reports and dashboards.
• Establish consistent KPIs, benchmarks, and reporting standards across Managed Services accounts.
• Analyze performance across channels, campaigns, and client accounts to identify trends, opportunities, risks, and areas of underperformance.
• Investigate why performance has changed and turn the findings into clear, actionable recommendations.
• Lead client reporting conversations, present insights, answer questions, and explain what the data means for their marketing strategy.
• Partner with account managers and channel specialists to improve performance and address tracking or data-quality issues.
• Create repeatable reporting templates and processes that can scale across accounts.
• Use performance insights to develop creative campaign ideas, tests, and strategic initiatives.
• Lead select campaigns or initiatives from concept through execution, measurement, and optimization.
• Own the overall analytics and insights approach for Managed Services.

Skills

Marketing analytics

Performance reporting

Business intelligence

Dashboards

Client-facing communication

Storytelling with data

Tools

Google Analytics 4

Looker Studio

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

Search Console

CRM and marketing automation platforms

Call tracking platforms

Data visualization tools

Job description

Own client-facing reporting, performance benchmarks, KPI standards, and actionable marketing insights across MaaS Managed Services accounts.

MaaS is looking for an Analytics & Insights Manager to help us turn marketing data into clear, meaningful direction for our clients and internal teams.

We are looking for someone who does more than pull numbers into a dashboard. The right person will investigate the story behind the data, identify opportunities and concerns, and communicate findings in a way that clients, account managers, strategists, and channel specialists can understand and act on.

What you'll do

• Build and maintain client marketing reports and dashboards.
• Establish consistent KPIs, benchmarks, and reporting standards across Managed Services accounts.
• Analyze performance across channels, campaigns, and client accounts to identify trends, opportunities, risks, and areas of underperformance.
• Investigate why performance has changed and turn the findings into clear, actionable recommendations.
• Lead client reporting conversations, present insights, answer questions, and explain what the data means for their marketing strategy.
• Partner with account managers and channel specialists to improve performance and address tracking or data-quality issues.
• Create repeatable reporting templates and processes that can scale across accounts.
• Use performance insights to develop creative campaign ideas, tests, and strategic initiatives.
• Lead select campaigns or initiatives from concept through execution, measurement, and optimization.
• Own the overall analytics and insights approach for Managed Services.

Who you are

• Experience in marketing analytics, performance reporting, business intelligence, or a related role.
• Strong understanding of digital marketing channels, KPIs, and how they connect to business goals.
• Confidence presenting to clients, answering questions, and guiding conversations about marketing performance.
• Ability to translate complex data into clear explanations for people with different levels of marketing knowledge.
• Ability to investigate performance, explain why results changed, and recommend what should happen next.
• Experience building dashboards, reports, and client-facing performance summaries.
• Strong analytical, problem-solving, communication, and presentation skills.
• A creative mindset and the ability to turn data into campaign ideas and strategic opportunities.
• Strong organization and the ability to manage reporting and client relationships across multiple accounts.

Nice to have

Experience planning, launching, or managing marketing campaigns is a strong plus.

Experience with these tools is a plus:

• Google Analytics 4
• Google Looker Studio
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Search Console
• CRM and marketing automation platforms
• Call tracking and lead attribution platforms
• Spreadsheet and data visualization tools

Success in this role looks like

• Clients receive consistent, accurate, and easy-to-understand reporting.
• Every report provides useful insight, not just a collection of metrics.
• Teams understand why performance is changing and what they should do next.
• KPIs and reporting standards are consistent across Managed Services.
• Tracking or data-quality concerns are identified and resolved quickly.
• Client strategies are supported by reliable data and clear recommendations.
• Performance conversations become more proactive, focused, and actionable.

Where are you based? *

This role requires you to be based in the US, Canada, or Mexico.