Marketing Analytics Lead — Data-Driven Growth & Dashboards

OpenTable; Toronto; Hybrid; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Parental leave

Paid vacation

Volunteer time

Learning & development

Work from anywhere

Mental health support

Job summary

OpenTable in Toronto is seeking a Manager of Marketing Analytics to define marketing strategies and drive growth across North American markets. You will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights to cross-functional leadership, partnering with executive, marketing, engineering, and finance teams.

This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign

Qualifications

• 5+ years of experience in analytics or marketing analytics.
• Proven success in optimizing B2B acquisition channels.
• Experience designing, executing, and evaluating marketing experiments and A/B tests.
• Hands-on experience with Python or R.
• At least 2 years of experience leading analytics initiatives within an organization.

Responsibilities

• Define marketing analytics strategy and lead data infrastructure initiatives.
• Establish core metrics and deliver strategic insights to cross-functional leadership.
• Design, build, and maintain dashboards and reporting pipelines.
• Partner with executive, marketing, engineering, and finance leaders to shape marketing strategies.

Skills

Excel pivot tables

Data modeling

SQL

Python

R

BI dashboards

A/B testing

Data visualization

Analytics leadership

Tools

Snowflake

Tableau

Power BI

Superset

Excel

Google Sheets

Job description

OpenTable in Toronto is seeking a Manager of Marketing Analytics to define marketing strategies and drive growth across North American markets. You will lead data infrastructure initiatives, establish core metrics, and deliver strategic insights to cross-functional leadership, partnering with executive, marketing, engineering, and finance teams.

This role offers the opportunity to make a tangible impact on our global restaurant and diner ecosystem through advanced data analysis, campaign