Manager, Partnership Sales

True North Sports + Entertainment; Winnipeg; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading sports organization is seeking a Manager, Partnership Sales to drive revenue growth and develop strong business relationships. The role involves identifying new partnership opportunities, managing existing accounts, and executing strategic initiatives. Ideal candidates have 4-5 years of relevant experience and excellent communication and negotiation skills. The position offers opportunities to shape the fan experience through impactful partnerships.

Qualifications

• 4-5 years of experience in business development, partnerships, or sponsorship sales.
• Results-driven with strong ability to meet performance targets.
• Creative and strategic thinker in developing partnership solutions.

Responsibilities

• Identify and attract new business opportunities.
• Provide top-tier service to account base for retention.
• Negotiate and manage sponsorship agreements.

Skills

Business development

Negotiation

Communication

Prospecting

Attention to detail

Education

Post Secondary Education in Business Administration

Tools

Microsoft Excel

Job description

Overview

Join to apply for the Manager, Partnership Sales role at True North Sports + Entertainment

True North Sports + Entertainment is looking for a Manager, Partnerships to drive revenue growth and build strong business relationships across our diverse portfolio.

As a Manager, Partnership Sales you will drive revenue growth and expand True North’s partnership network across all subsidiaries. Your role includes developing and nurturing local partnerships, executing strategic sales initiatives, and crafting innovative sponsorship solutions to strengthen key relationships. From securing new sponsorships to enhancing existing agreements, your impact will shape both the fan experience and True North’s long-term success.

What to be excited for in this role

• Identify and attract new business opportunities across a range of industries, with a focus on local and emerging markets.
• Utilize industry trends and analytics to understand our consumers and tailor partnership strategies that deliver real value.
• Provide top-tier service to account base for the retention and growth of existing customers and the development of new business.
• Target and qualify new partnership lead, with a primary focus on the development of local brands.
• Proactively connect with potential partners through high volume of outbound calls, emails, and networking to expand our business reach.
• In collaboration with the Partnership Integration team, communicate and work directly with customers on the implementation and activation of all components of the partnership agreement.
• Achieve and exceed partnership revenue goals by securing fully integrated partnerships across multiple industries.
• Oversee sponsorship agreements, activation plans, financial negotiations, and timely reporting to keep everything running smoothly.

What we need from you

• Post Secondary Education in Business Administration, Commerce or related fields.
• At least 4-5 years of experience in business development, partnerships, or sponsorship sales.
• A results-driven professional with a strong ability to meet performance targets and drive revenue growth.
• Skilled in prospecting and negotiation, utilizing cold calls, email, and social channels to build strong partnerships.
• Creative and strategic thinker with expertise in developing and selling comprehensive partnership solutions.
• A strong communicator and presenter who can engage key decision-makers and foster lasting business relationships.
• Highly organized with exceptional attention to detail, ensuring efficient management of multiple priorities and deadlines.
• A collaborative team player who thrives in both independent and team-oriented environments.
• Proficient in Microsoft Office, with a strong focus on Excel.
• Flexibility to work evenings, weekends, and holidays based on business needs.

Why you should join us!

We are True North! At True North Sports + Entertainment, we have developed a culture where our employees are engaged, challenged, and motivated. We are intentional in ensuring our employees personal values, match our organizational values of Team, Trust & Respect, Integrity, Excellence and Community.

Included as one of Manitoba’s Top Employers since 2008, our work environment is dynamic and fast-paced, offering diverse opportunities that allow you to encounter a variety of situations and develop new skills.

We encourage you to apply even if your previous experience does not align perfectly with every qualification in the job description. You may be just the right person for this role, or other roles!

We are Venues | We are People | We are Community

WE ARE TRUE NORTH

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Sales and Business Development
• Industries: Spectator Sports, Performing Arts and Spectator Sports, and Sports Teams and Clubs