Marketing Manager

RBC Dominion Securities; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial services firm in Toronto seeks a Manager of Digital Marketing to execute comprehensive digital strategies aimed at client acquisition and retention. This role demands strong analytical skills and experience in digital campaign management, requiring collaboration with cross-functional teams. The ideal candidate will have a Bachelor's degree and over 5 years of relevant experience, especially with Salesforce Marketing Cloud and web analytics tools. This is a full-time, onsite position with a salary range from $30.77 to $90.00 hourly.

Qualifications

• 5+ years of experience in digital marketing or related roles.
• Experience with Agile project methodology.
• Knowledge of SEO and digital sales funnels.

Responsibilities

• Lead digital marketing campaign execution for client growth.
• Manage reporting and insights for digital initiatives.
• Collaborate with cross-functional teams to drive engagement.

Skills

Digital marketing expertise

Relationship building

Strategic thinking

Proficiency in Salesforce Marketing Cloud

Web analytics tools

Education

Bachelor's degree or College diploma in Business/Marketing/Technology/Analytics

Tools

Salesforce Marketing Cloud

Google Analytics

QuickSight

A/B testing tools (e.g. Conductrics)

Job description

Overview

Title posted on CareerBeacon - Manager, Digital Marketing

Posted on January 24, 2026 by Employer details RBC Dominion Securities

Location: Toronto, ON. Work location: On site. Salary: 30.77 to 90.00 hourly. Terms of employment: Permanent employment, Full time. Starts as soon as possible. Vacancies: 1 vacancy. Source: CareerBeacon #2201843

Job details

What is the opportunity? As a member of the Digital Marketing team, you will help execute business strategies across public-facing digital channels and digital sales applications for client growth and retention as part of the RBC Commercial & Small business banking teams. This team’s mandate includes digital marketing, digital engagement, and digital acquisition strategies in addition to collaboration with Digital, Marketing & Business partners. The Manager will support the Senior Manager/Director in leading RBC Commercial & Small business digital channel management, content management, technical builds, optimization, testing and capability development. In addition to strategy, design, development, and maintenance of the various public-facing digital properties, you will be responsible for working with key stakeholders to identify opportunities to deepen relationships, and drive engagement. You will manage reporting and insight generation for digital initiatives, as well as strategic channel recommendations.

What will you do?

• Serve as a SME for Digital channel initiatives.
• Lead in digital campaign execution and digital marketing content excellence.
• Plan and effectively manage partners to ensure overall program deadlines/goals are met.
• Implement and maintain efficient digital marketing campaign processes and workflows.
• Manage creative, copy and optimization of content for best results with support from A/B testing activities and tools.
• Recommend and deliver great content, great tools, great forms and interactive experiences for landing pages and related digital content.
• Build relationships with Digital Marketing, Product and Marketing partners to become a trusted advisor and a go-to digital SME.
• Manage campaigns & projects through workback schedules for marketing partners.
• Ensure research insights, digital marketing results and program reporting are reviewed and discussed within the appropriate forums & cadence.
• Proactively analyze email & web data for opportunities to optimize the client experience and increase engagement.
• Provide best practice expertise and leverage internal impact and influence, tracking capabilities and industry and channel research to determine and optimize effectiveness of digital marketing campaigns.

What do you need to succeed?

• Bachelor's degree or College diploma in Business/Marketing/Technology/Analytics
• Typically, 5+ years of experience in digital, related business functions, marketing or advertising (or an equivalent combination of education and experience)
• Relevant Experience with Salesforce Marketing Cloud
• Committed team player, who values building and nurturing relationships to drive shared success.
• Ability to influence partners in cross-functional working teams.
• Comfort providing strategic input and presenting to senior business leaders.
• Bias to action and to proactively recommending and implementing public-facing digital initiatives to drive sales and leads.
• Curiosity about consumer behaviour and learning new business models and technologies.
• Desire for continuous improvement.
• Experience with web analytics reporting tools (QuickSight, GA)
• Solid knowledge of internet technologies, usability, accessibility, privacy.
• Experience with Agile project methodology
• Proficiency with A/B testing tools (i.e. Conductrics)
• Comfort with ambiguous situations and willingness to challenge traditional assumptions to drive business impact and a better client experience.

Nice to have:

• MBA/MMA/MsC
• Product Owner experience and/or certification
• Knowledge and understanding of digital sales funnels
• Search Engine Optimization experience and knowledge (SEMrush)
• Google Analytics and QuickSight experience, or experience with other digital analytics and reporting platforms
• Working knowledge of Product Marketing principles, value proposition development and enhancement
• Financial services experience
• Working knowledge of design thinking and UX principles

Location: Toronto, ON

Source: CareerBeacon #2201843

Advertised until

2026-02-23

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