Lifecycle Marketing Architect: Drive Retention & LTV

Juno Veterinary, Inc; Toronto; On-site; CAD 126,000 - 168,000; Full time

Job summary

Juno Veterinary, Inc. is seeking a Lifecycle Marketing Manager to own email, SMS, and CRM across the full customer lifecycle. You will architect and manage the platform, segmentation, and deliverability, driving onboarding, reactivation, and win-back journeys.

You will design and optimize referral programs, oversee Voice of Customer initiatives, and partner with Care to drive retention and LTV. This role offers leadership and significant autonomy in strategy and execution.

Qualifications

• 3–5 years in lifecycle, CRM, or retention at consumer businesses.
• Owned an email/SMS/CRM platform with segmentation and journeys you built.
• Stood up or migrated a company's CRM/marketing automation platform — implementation, data model, integrations.
• Technically fluent — built automated journeys hands-on in-platform and troubleshoot without engineering.
• Ran a membership/loyalty program with measurable retention impact.

Responsibilities

• Own email, SMS, and CRM end-to-end — platform, segmentation, deliverability, and journeys across lifecycle.
• Own the lifecycle tech stack — platform selection, migrations, integrations, data sync, event/trigger architecture.
• Own referral programs — design, mechanics, and growth flows.
• Own Voice of Customer — NPS and surveys; feed insights into customer experience roadmap.
• Be accountable for LTV, retention, repeat visits, and referred acquisition metrics.
• Build internal tooling and automation for personalization at scale.

Skills

Lifecycle marketing

CRM

Retention

Email/SMS platforms

Segmentation

Journeys

Data-driven

A/B testing

Tools

CRM platform

Job description

Juno Veterinary, Inc. is seeking a Lifecycle Marketing Manager to own email, SMS, and CRM across the full customer lifecycle. You will architect and manage the platform, segmentation, and deliverability, driving onboarding, reactivation, and win-back journeys.

You will design and optimize referral programs, oversee Voice of Customer initiatives, and partner with Care to drive retention and LTV. This role offers leadership and significant autonomy in strategy and execution.