Lifecycle Marketing Manager

Juno Veterinary; Toronto; On-site; CAD 126,000 - 168,000; Full time

Job summary

Juno Veterinary, Inc. is seeking a Lifecycle Marketing Manager to own email, SMS, and CRM across the full customer lifecycle. You will architect and manage the platform, segmentation, and deliverability, driving onboarding, reactivation, and win-back journeys.

You will design and optimize referral programs, oversee Voice of Customer initiatives, and partner with Care to drive retention and LTV. This role offers leadership and significant autonomy in strategy and execution.

Qualifications

• 3–5 years in lifecycle, CRM, or retention at consumer businesses.
• Owned an email/SMS/CRM platform with segmentation and journeys you built.
• Stood up or migrated a company's CRM/marketing automation platform — implementation, data model, integrations.
• Technically fluent — built automated journeys hands-on in-platform and troubleshoot without engineering.
• Ran a membership/loyalty program with measurable retention impact.

Responsibilities

• Own email, SMS, and CRM end-to-end — platform, segmentation, deliverability, and journeys across lifecycle.
• Own the lifecycle tech stack — platform selection, migrations, integrations, data sync, event/trigger architecture.
• Own referral programs — design, mechanics, and growth flows.
• Own Voice of Customer — NPS and surveys; feed insights into customer experience roadmap.
• Be accountable for LTV, retention, repeat visits, and referred acquisition metrics.
• Build internal tooling and automation for personalization at scale.

Skills

Lifecycle marketing

CRM

Retention

Email/SMS platforms

Segmentation

Journeys

Data-driven

A/B testing

Tools

CRM platform

Job description

At Juno Veterinary, we are on a mission to ensure every pet and Juno team member has the support they need to thrive. Our ultimate vision is to establish a stellar standard for the veterinary industry — the Juno standard of care. We are seeking to challenge a traditional industry by establishing this standard across Canada, not just for our Members and their pets, but also for our team of veterinary professionals, who are at the heart of everything we do. We are just getting started, and we cannot wait to meet you.

We are assembling a team of innovative thinkers across consumer-tech and veterinary medicine to build a new experience for consumers and providers. We are looking for someone who shares our vision and wants to be a major part of shaping the future with Juno. We are looking for someone who loves the idea of building something meaningful, contributing to the Mission, and being part of a growing company committed to making a positive impact on veterinary medicine in Canada.

This is a rare opportunity to own the full customer relationship after acquisition — building the lifecycle engine that turns first-time Juno clients into loyal, high-LTV members and advocates. You'll set the strategy, run the platform, and be accountable to the numbers.

Who We're Looking For

A retention architect. Someone who treats every member as a relationship to deepen, not a list to blast. You care about churn cohorts, build reactivation flows that compound, and measure the impact of every touchpoint. Customer-obsessed in a measurable, systems-oriented way — with an eye for great design and a genuine curiosity about human behaviour.

You're likely a Manager of CRM or Retention at a consumer subscription or membership business — recurring revenue, real reasons customers come back (consumer health, fitness/wellness, subscription DTC, fintech, marketplaces). You've owned an email/SMS/CRM platform end-to-end and built segmentation and journeys from scratch.

You're the right fit if you:

• Mapped entire customer journeys across every interaction — and built the flows to match
• Have stood up a CRM or marketing automation platform from zero: selected it, implemented it, migrated onto it — not just operated one someone else built
• Are technically fluent: you built the journeys and flows yourself in-platform and understand the data connections behind them (events, syncs, APIs/webhooks, attribution)
• Ran a membership, loyalty, or referral program and can show the measurable impact on retention and repeat
• Write your own lifecycle copy and have an eye for what moves people
• Stood up a Voice-of-Customer loop and actually closed the loop with strategic action
• Owned retention and LTV as a number, with cohort analysis to prove cause and effect
• Are comfortable in a compliance-sensitive environment (health, finance) — you respect the guardrails but know how to push the envelope

As Lifecycle Marketing Manager at Juno, You Will

• Own email, SMS, and CRM end-to-end — platform, segmentation, deliverability, and behaviour-triggered journeys across the full lifecycle (onboarding, reactivation, win-back, milestones)
• Own the lifecycle tech stack itself — platform selection and migration where needed, integrations, data syncs, and the event and trigger architecture behind automated journeys; you build the flows, you understand the plumbing, you can debug it
• Own referral — organic and through specific programs — including program design, mechanics, and the flows that drive growth in this channel
• Own Voice of Customer — NPS and surveys, and the loop that feeds what customers tell Juno back into the roadmap; partner with Care to ensure insights flow into customer experience decisions
• Be accountable for lifetime value, retention, repeat visit, and referred acquisition KRs — own the LTV and retention metrics of the business and partner with Juno's Care org to drive impact
• Build internal tooling and automation that powers personalization and lifecycle at scale

What You'll Bring

• 3–5 years in lifecycle, CRM, or retention at consumer businesses; at least one stint at a subscription or membership business at our stage
• Owned an email/SMS/CRM platform with segmentation and journeys you built and can speak to in detail
• Has personally stood up or migrated a company's CRM or marketing automation platform — implementation, data model, and integrations, not just campaign operation
• Technically fluent — built automated journeys hands-on in-platform and understands the data connections behind the scenes; can troubleshoot without leaning on engineering
• Ran a membership, loyalty, or referral program with measurable impact on retention or repeat
• Owned retention and LTV as a number, with the cohort analysis to back it up
• Voice-of-Customer and NPS experience, with evidence of closing the loop
• Built AI workflows and systems — not just asking an LLM questions, but building tools that do real work; come ready to show one
• Bonus: regulated or health communications experience; multi-location consumer context

Compensation Transparency

Juno Veterinary is committed to compensating our team members fairly, competitively, and with clarity to support you in your growth.

This role has a base salary range of $90,000 to $120,000 per year, with an annual bonus component, presenting the opportunity for additional earnings on top of your base salary.

We’ll keep it real with you. This range reflects the variation in experience and skillset an individual could bring to this role — from building your skills, to becoming accomplished, to being highly proficient, all the way to achieving excellence. As you grow in the role, your compensation reflects that journey.

It is also possible to join Juno at a salary above this range, which would mean you are at the very top end of experience and knowledge — or perhaps you are someone already working with Juno who has had the opportunity to make a significant and positive impact on our patients and our community and is thriving while doing it.

As you progress through the interview process, we will discuss compensation thoroughly and clearly to support your growth and next steps in your career.

Our Promise to You

• A seat at the table — Reporting directly to the VP Marketing, your work shapes Juno's growth trajectory
• Real ownership — You'll build the lifecycle engine from the ground up with genuine autonomy over strategy and execution
• A category that matters and makes a difference — Veterinary care is a high-emotion, high-frequency relationship; the lifecycle work here is meaningful
• A team that cares — Juno is full of people who are genuinely good at their jobs and genuinely good humans
• Room to grow — We are scaling quickly and investing in the leaders who build with us

Interview Process

• 1st interview — VP Marketing
• 2nd interview — Cross-functional panel
• 3rd interview — Final debrief and discussion with VP Marketing

Juno Veterinary is committed to providing an equal employment opportunity for all candidates and employees. Our goal is to be inclusive, diverse, and representative of the communities where we work while creating an environment where every person can enjoy a positive and successful career. This commitment applies to all candidates and employees regardless of race, ethnicity, citizenship, creed, place of origin, religion, sex, gender identity, gender expression, sexual orientation, family status, marital status, disability, age, and any other protected characteristic.

Requests for accommodation due to a disability or any other protected characteristic can be made at any stage of the recruitment process and throughout employment by contacting our People Operations team. If you have feedback on how to make our recruiting process more equitable or accessible, please let us know.