Senior Lifecycle Marketing Manager — AI-Driven Growth

Avenue.io Inc.; Edmonton; Vor Ort; CAD 100.000 - 164.000; Vollzeit

Zusammenfassung

Jobber is seeking a Senior Lifecycle Marketing Manager to orchestrate the ideal customer experience across channels. You will own strategies for acquiring, activating, retaining, and expanding users, and will enhance lead nurture efforts with AI-enabled personalization at scale.

You’ll collaborate with Product, Growth, Sales, and Marketing to drive experimentation, optimize journeys, and ensure revenue growth while maintaining a customer-first approach.

Qualifikationen

• Own and optimize lead nurture and trial-to-paid programs in a SaaS company.
• Hands-on experience using AI tools to enrich customer data and personalize communications.
• Proven test-and-learn mindset with experiments and data-driven decisions.
• Led cross-functional acquisition efforts across outbound, demand gen, product, and sales.
• Expert in measuring nurture and conversion metrics and iterating.
• Autonomous, proactive, and able to manage priorities with minimal supervision.
• Strong understanding of customer behavior and motivations from first-hand sources.

Aufgaben

• Own the Leads portfolio end to end: strategy, programs, and metrics for leads/nurture to trials.
• Extend Jobber’s AI-enriched lead journeys using Clay and n8n for personalized experiences.
• Connect lead to trial experiences for a seamless customer journey across apps.
• Run test-and-learn programs for lead-to-trial and trial-to-paid metrics.
• Decide portfolio priorities and diagnose opportunities for improvement.
• Lead the acquisition pod coordinating outbound and demand gen partnerships.
• Configure journeys, write emails, and set up automation with Revenue Communications team.
• Set the bar for lifecycle practice and share learnings across Jobber.

Kenntnisse

Lead nurturing

Trial-to-paid

SaaS marketing

AI enrichment

Tools

Clay

n8n

Jobbeschreibung

Jobber is seeking a Senior Lifecycle Marketing Manager to orchestrate the ideal customer experience across channels. You will own strategies for acquiring, activating, retaining, and expanding users, and will enhance lead nurture efforts with AI-enabled personalization at scale.

You’ll collaborate with Product, Growth, Sales, and Marketing to drive experimentation, optimize journeys, and ensure revenue growth while maintaining a customer-first approach.