Lifecycle Marketing Manager: Multi-Channel Growth

RVezy Inc.; Ottawa; Hybrid; CAD 85,000 - 120,000; Full time

Benefits offered by this job

Stock options

Vacation days

Health benefits

Dental benefits

Bonus plan

RV rental trip

Festivals and events access

Recognition platform

Coffee and snacks

Dog-friendly office

Flexible work hours

Company laptop

Job summary

RVezy Inc. is seeking a Lifecycle Marketing Manager to own the customer lifecycle end-to-end for hosts and guests. You will build and optimize campaigns across email, push, SMS, and in-app messaging to drive engagement, retention, and loyalty.

You will work closely with Product, Design, and Customer Operations, leveraging data to improve activation and conversion while testing new ideas in a fast-paced environment. Ottawa-based hybrid role with stock options and benefits.

Qualifications

• 3+ years of experience in lifecycle, CRM, retention, or product marketing.
• Hands-on experience with Braze or similar marketing automation platform.
• Proficient in lifecycle tools, segmentation, journeys, and campaign setup.
• Strong knowledge of email, push, SMS, and in-app messaging best practices.
• Analytical mindset with data-driven decision making.
• Excellent written and verbal communication skills.
• Ability to collaborate across teams in a fast-paced environment.
• Curious, proactive, and self-motivated with customer empathy.

Responsibilities

• Own and evolve lifecycle marketing strategy across hosts and guests.
• Build, launch, and optimize multi-channel campaigns (email, push, SMS, in-app).
• Manage audience segmentation, journey orchestration, experimentation, personalization, reporting.
• Develop automated journeys to improve activation, engagement, retention, Reactivation.
• Collaborate with Product, Design, and Customer Operations to identify opportunities.
• Analyze campaign data to improve engagement and conversion metrics.
• Grow and engage host and guest communities through communications.
• Directly speak with customers to understand needs and motivations.
• Identify new opportunities, channels, and experiments to boost loyalty.
• Stay current on lifecycle marketing trends and tools.

Skills

Lifecycle marketing

Braze

Customer journeys

Email marketing

Analytics

Cross-functional collaboration

A/B testing

Team collaboration

Tools

Braze

Intercom

Segment

Customer.io

Job description

RVezy Inc. is seeking a Lifecycle Marketing Manager to own the customer lifecycle end-to-end for hosts and guests. You will build and optimize campaigns across email, push, SMS, and in-app messaging to drive engagement, retention, and loyalty.

You will work closely with Product, Design, and Customer Operations, leveraging data to improve activation and conversion while testing new ideas in a fast-paced environment. Ottawa-based hybrid role with stock options and benefits.