Lifecycle Marketing Lead - Email & Growth (Remote)

Tree Trust; Canada; Hybrid; CAD 129,000 - 152,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

RRSP matching

Paid holidays

Paid time off

Employee assistance program

Job summary

SurveyMonkey is seeking a Senior Lifecycle Marketing leader to own the strategy and day-to-day operations for how customers experience our platform after sign‑up. You will own the email channel in Iterable, partner with HubSpot, and drive activation, retention, and expansion across products.

You will coach a team of marketers, set KPIs, and collaborate with Customer Advocacy, Education, Product, Data, Sales, and Customer Success to align programs with business goals and customer outcomes.

Qualifications

• 8+ years in lifecycle, CRM, or email marketing, including 3+ years directly managing individual-contributor marketers, ideally in SaaS.
• Experience with segmentation, personalization, and testing to drive channel performance.
• Ability to translate program and cohort data into a clear lifecycle strategy for senior stakeholders.
• Proven cross-functional partnership with teams like Customer Advocacy, Customer Education, Product, Data, Sales, and Customer Success.

Responsibilities

• Set the strategy and operating cadence for Lifecycle Marketing, aligning Email Marketing and Customer Marketing around a shared customer journey.
• Manage, coach, and develop the individual contributors who own Email Marketing and Customer Marketing, including goal-setting and career growth.
• Own our email channel strategy in Iterable with segmentation, personalization, and a testing roadmap.
• Guide customer marketing programs (renewal, expansion, cross-sell) to drive usage and investment across core and portfolio products.
• Partner with peer leaders to ensure testimonials and educational content flow into lifecycle programs and drive advocacy.

Skills

Lifecycle marketing

CRM

Email marketing

Team leadership

Tools

Iterable

Braze

Salesforce Marketing Cloud

Marketo

HubSpot

Job description

SurveyMonkey is seeking a Senior Lifecycle Marketing leader to own the strategy and day-to-day operations for how customers experience our platform after sign‑up. You will own the email channel in Iterable, partner with HubSpot, and drive activation, retention, and expansion across products.

You will coach a team of marketers, set KPIs, and collaborate with Customer Advocacy, Education, Product, Data, Sales, and Customer Success to align programs with business goals and customer outcomes.