Remote Head of Retention & Lifecycle Growth

KittySpout; Ottawa; Remote; CAD 162,000 - 204,000; Full time

Job summary

KittySpout, a profitable DTC brand, seeks aRetention Leader to own the end-to-end retention program for two subscription-driven brands. You will design and optimize email and SMS flows, onboarding, offers, and retention tests to cut churn and lift lifetime value.

You will work directly with the founder, lead the customer experience team, and coordinate with external partners. Build and run tests, analyze cohort data, and scale lifecycle programs that drive revenue from current levels toward nine

Qualifications

• 5–6+ years in retention or lifecycle at DTC brands.
• Experience leading retention at a subscription business doing $30–50M+ yearly.
• Proven ability to reduce churn and increase lifetime value.
• Fluent in English and able to collaborate across a fully remote team.
• Hands-on with email/SMS programs and analytics.

Responsibilities

• Own the subscription program and retention tests for both brands with weekly green/yellow/red reporting.
• Lead email and SMS strategy, manage the retention agency, and calendar/testing.
• Build the lifecycle journey from welcome to VIP, optimize post-purchase experiences.
• Track cohort retention, repeat purchases, and LTV by brand and channel.
• Report KPIs and write retention SOPs to scale without single person dependency.

Skills

Retention leadership

Lifecycle marketing

Klaviyo

Loop platform

Analytics

Team leadership

Customer experience

Subscription programs

A/B testing

Agency management

Tools

Klaviyo

Loop

Job description

KittySpout, a profitable DTC brand, seeks aRetention Leader to own the end-to-end retention program for two subscription-driven brands. You will design and optimize email and SMS flows, onboarding, offers, and retention tests to cut churn and lift lifetime value.

You will work directly with the founder, lead the customer experience team, and coordinate with external partners. Build and run tests, analyze cohort data, and scale lifecycle programs that drive revenue from current levels toward nine