Lifecycle Marketing Leader, Remote — B2B SaaS Growth

Content Creators; Canada; Remote; CAD 129,000 - 152,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Life and disability insurance

RRSP matching

Flexible spending accounts / HealthSav

Paid holidays

Paid time off

Employee assistance program

Job summary

SurveyMonkey is seeking a senior Lifecycle Marketing leader to own nurture and onboarding journeys across both sales-assisted and self-serve motions. You will drive strategy, segmentation, and testing in HubSpot and Iterable, collaborating with Marketing Operations, Data, Product, and Sales to align initiatives with business goals.

You will coach contributors, manage cross-functional programs (renewal, upsell, cross-sell), and leverage AI thoughtfully to scale efforts while maintaining editorial

Qualifications

• 8+ years in lifecycle, CRM, or email marketing with 3+ years managing IC marketers in SaaS.
• Hands-on strategic experience with both a B2B marketing automation platform and a self-serve lifecycle ESP.
• Proven ability to design routing logic between sales-assisted and self-serve journeys.

Responsibilities

• Set strategy and cadence for Lifecycle Marketing across nurture and self-serve journeys.
• Own B2B nurture in HubSpot; define fit criteria and handoff logic for self-serve routing.
• Lead Iterable lifecycle strategy: segmentation, personalization, testing for onboarding/retention.
• Coach team members on goal-setting, prioritization, and career growth.
• Guide renewal, expansion, and cross-sell programs across segments.
• Report lifecycle performance to senior leadership with activation/retention metrics.
• Collaborate with Product, Data, Sales, and Customer Success on lifecycle alignment.

Skills

Lifecycle marketing

CRM

Email marketing

People management

Tools

HubSpot

Iterable

Braze

Salesforce Marketing Cloud

Marketo

Job description

SurveyMonkey is seeking a senior Lifecycle Marketing leader to own nurture and onboarding journeys across both sales-assisted and self-serve motions. You will drive strategy, segmentation, and testing in HubSpot and Iterable, collaborating with Marketing Operations, Data, Product, and Sales to align initiatives with business goals.

You will coach contributors, manage cross-functional programs (renewal, upsell, cross-sell), and leverage AI thoughtfully to scale efforts while maintaining editorial