Lifecycle & Retention Marketing Lead

No Days Wasted®; Toronto; In loco; CAD 90.000 - 120.000; Tempo pieno

Descrizione del lavoro

No Days Wasted in Toronto is seeking a Retention & Lifecycle Manager to own post-purchase journeys, email and SMS programs, and subscription strategies. You will drive repeat purchases and lifetime value through data-driven campaigns and hands-on customer engagement.

You will collaborate with marketing, design, operations, and agency partners, working 3–4 days per week in the office to optimize retention and growth.

Competenze

• 3–5 years in retention, lifecycle or CRM marketing for ecommerce or DTC brands.
• Hands-on Klaviyo experience building flows and campaigns.
• Experience with Shopify and a subscription app (Recharge or Skio).
• Curiosity about customers: read reviews and support tickets to inform tests.
• Comfort with numbers: cohorts, churn, and LTV.

Mansioni

• Own email and SMS end-to-end in Klaviyo and Postscript: strategy, build, testing and results.
• Build and optimize lifecycle flows (welcome, post-purchase, replenishment, cross-sell, win-back).
• Plan and run the campaign calendar including launches and key moments (Black Friday/Cyber Monday).
• Grow email/SMS lists through events, sampling, and partnerships.
• Segment customers and personalize communications based on product, behavior, and value.

Conoscenze

Retention marketing

Email marketing

SMS marketing

Data analysis

Strumenti

Klaviyo

Postscript

Shopify

Recharge

Skio

Descrizione del lavoro

No Days Wasted in Toronto is seeking a Retention & Lifecycle Manager to own post-purchase journeys, email and SMS programs, and subscription strategies. You will drive repeat purchases and lifetime value through data-driven campaigns and hands-on customer engagement.

You will collaborate with marketing, design, operations, and agency partners, working 3–4 days per week in the office to optimize retention and growth.