Senior Lifecycle Marketing Architect

Jobber

Edmonton

On-site

CAD 100,000 - 164,000

Full time

3 hours ago

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Job summary

Jobber, the platform for small home-service businesses, is seeking a Senior Lifecycle Marketing Manager to own and optimize the end-to-end customer journey across channels. You will drive lead nurture and trial-to-paid programs with AI-enhanced journeys and a data-driven, test-and-learn approach.

You’ll partner with Product, Sales, Marketing, Success, and Growth to orchestrate personalized experiences that move customers from awareness to paying users, shaping scalable, high-impact campaigns and

Qualifications

Have deep experience owning lead nurture and trial-to-paid conversion programs at a SaaS company.
Hands-on experience using AI tools to enrich customer data and personalize communications at scale.
Led integrated acquisition efforts across outbound, demand generation, product, and sales.

Responsibilities

Own the Leads portfolio end to end: strategy, programs, and metrics for nurturing leads to trials and paying customers.
Extend Jobber’s AI-enriched lead journeys, using enrichment and orchestration tooling to build personalized profiles.
Connect lead experience to the trial experience for a continuous, personalized journey from first touch to conversion.
Run a test-and-learn program for lead-to-trial and trial-to-paid metrics; design experiments and iterate.
Lead the acquisition pod, coordinating with outbound and demand generation partners.
Configure journeys, write emails, and set up automation with the Revenue Communications team.
Set the bar for the Lifecycle team by sharing learnings and improving practices.