Remote Lifecycle Growth Marketing Manager

Content Creators; Canada; Remote; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Full medical, dental and vision

Maternity / paternity policy

4 weeks vacation

Competitive compensation

Stock option grant

Remote first

Collaborative team culture

Large impact at early-stage tech

Professional development opportunities

Job summary

Felix Health is seeking a Lifecycle Marketing Manager to design and scale end-to-end lifecycle programs across email, push, SMS, and in-app channels. You will craft personalized experiences based on user behavior and coordinate with product and analytics teams to drive activation, engagement and retention.

The role emphasizes experimentation, copywriting excellence, and cross-functional collaboration. Remote-friendly in Canada, with a strong focus on scalable customer journeys and measurable

Qualifications

• Experience owning lifecycle programs for a consumer product with large user base.
• Proficient with marketing automation platforms and related languages (HTML/CSS).
• Strong understanding of activation, engagement, retention and win-back strategies.
• Excellent copywriting and communication skills.

Responsibilities

• Own lifecycle marketing strategy and multi-channel journeys (email, push, SMS, in-app) via Iterable.
• Develop personalized customer experiences based on user behavior.
• Draft clear, persuasive copy for all communications.
• Run experiments to optimize journeys and outcomes.
• Collaborate with product, design, engineering and analytics to align goals.

Skills

Lifecycle marketing

Copywriting

Analytics

Cross-functional work

Experimentation

Customer engagement

Education

Bachelor's degree in Marketing

Tools

Salesforce Marketing Cloud

Braze

Iterable

Sendgrid

Job description

Felix Health is seeking a Lifecycle Marketing Manager to design and scale end-to-end lifecycle programs across email, push, SMS, and in-app channels. You will craft personalized experiences based on user behavior and coordinate with product and analytics teams to drive activation, engagement and retention.

The role emphasizes experimentation, copywriting excellence, and cross-functional collaboration. Remote-friendly in Canada, with a strong focus on scalable customer journeys and measurable