Lead Generation Specialist - Remote Option

Placements24; Kimberley; Hybrid; CAD 55,000 - 80,000; Full time

Benefits offered by this job

Performance-based incentives

Health and retirement benefits

Professional growth opportunities

Collaborative team environment

Hybrid/Remote option

Job summary

Placements24 is seeking a results-driven Lead Generation Specialist to join its sales support team in Kimberley. You will identify and qualify potential customers using cold calls, email campaigns, and social media outreach to create new business opportunities for the sales team.

You will maintain accurate CRM records, research target accounts, and collaborate with sales to refine targeting and improve conversion rates.

Qualifications

• Proven experience in lead generation, prospecting, or outbound sales roles.
• Excellent communication, research, and organizational skills.
• Familiarity with CRM software (e.g., Salesforce) and sales engagement platforms.

Responsibilities

• Execute outbound lead generation campaigns via phone, email, and social media to identify qualified prospects.
• Research target accounts and contacts to understand their business needs and potential fit for our client's solutions.
• Qualify leads based on established criteria and schedule introductory meetings for the sales team.
• Maintain detailed and accurate records of all lead generation activities and prospect interactions in the CRM system.
• Collaborate with the sales team to refine targeting strategies and improve conversion rates.
• Meet and exceed targets for qualified leads generated per period.

Skills

Lead generation

Prospecting

Outbound sales

CRM

Salesforce

Time management

Communication

B2B sales

Tools

Salesforce

Sales engagement platforms

Job description

About the Role

Our client is looking for a results-driven Lead Generation Specialist to join their sales support team in Kimberley . This role is dedicated to identifying and qualifying potential customers, creating new business opportunities for the sales team. You will utilize various methods, including cold calling, email campaigns, and social media outreach, to engage prospects. The position offers a remote option within a hybrid work structure, providing flexibility while ensuring close collaboration with the sales force and management within the Northern Cape.

Key Responsibilities

• Execute outbound lead generation campaigns via phone, email, and social media to identify qualified prospects.
• Research target accounts and contacts to understand their business needs and potential fit for our client's solutions.
• Qualify leads based on established criteria and schedule introductory meetings for the sales team.
• Maintain detailed and accurate records of all lead generation activities and prospect interactions in the CRM system.
• Collaborate with the sales team to refine targeting strategies and improve conversion rates.
• Meet and exceed targets for qualified leads generated per period.

Requirements

• Proven experience in lead generation , prospecting, or outbound sales roles.
• Excellent communication, research, and organizational skills.
• Familiarity with CRM software (e.g., Salesforce) and sales engagement platforms.
• Ability to work independently and manage time effectively in a flexible work environment .
• A proactive mindset with a strong focus on achieving results.
• Experience with B2B sales environments is advantageous.

Benefits

• Competitive salary with performance-based incentives.
• Remote option available as part of a hybrid work model in Kimberley.
• Comprehensive health and retirement benefits.
• Opportunities for professional growth and skill development in sales operations.
• A dynamic and supportive team environment.