Lead, Conversion & UX

Psycho Bunny; Saint-Laurent-de-l'Île-d'Orléans; On-site; CAD 90,000 - 110,000; Full time

Job summary

A leading fashion brand in Quebec seeks a Lead, Conversion & UX to enhance its digital user experience and manage conversion rate optimization strategies. This role requires an analytical mindset and a clear understanding of online shopping behavior, along with strong UX design competencies. Ideal candidates should have a bachelor's degree and at least five years of relevant experience, with a preference for bilingualism. The position offers a comprehensive benefits package, including generous vacation time and a supportive work environment.

Benefits

Group RRSP/DPSP plan

Comprehensive group insurance

Three weeks of vacation

On-site gym

Subsidized meals

Qualifications

• Minimum five years of experience in digital user experience or related fields.
• Strong understanding of UX best practices and website design.
• Experienced in using reporting tools like Google Analytics 4.

Responsibilities

• Own the CRO program by analyzing user behavior to develop the strategic roadmap.
• Design wireframes and ensure functionality reflects UX best practices.
• Establish key metric reporting and lead A/B testing initiatives.

Skills

User Experience (UX)

Data Analysis

Conversion Rate Optimization (CRO)

A/B Testing

Communication

Bilingual (English and French)

Education

Bachelor’s degree

Tools

Google Analytics

Shopify

Job description

Lead, Conversion & UX - Ville St. Laurent (Office-first)

Ready to hop into something extraordinary? We're Psycho Bunny - the rebelliously refined clothing brand turning heads with our premium quality, vibrant style, and that unmistakable logo. With over 200 points of sales worldwide (and counting!), we're on a mission to redefine bold standards in retail.

The Opportunity

As our Lead, Conversion + UX, you will own the future of Psycho Bunny's digital user experience and Conversion Rate Optimization (CRO) programs. Reporting to the Director of eCommerce, you are responsible for translating deep insights into shopping psychology and data into a clear, ROI-driven development roadmap. This high-impact role requires you to balance commercial goals with brand integrity, working cross-functionally and with external agencies to deliver innovative and highly efficient digital experiences that continuously redefine customer shopping behavior and expectations.

Your Daily Adventures

• Lead Conversion Strategy & Roadmap: Own the Conversion Rate Optimization (CRO) program by analyzing user behavior (using tools like Google Analytics and heatmaps) to develop the strategic roadmap and associated initiatives.
• User Experience (UX) Guardianship: Act as the daily "guardian" of the Psycho Bunny digital experience, designing (or managing the design of) wireframes and ensuring all new functionality reflects UX best practices.
• A/B Testing & Analysis: Establish key metric reporting and lead A/B testing initiatives to inform digital development, track progress, and communicate program performance to stakeholders.
• Agency & Development Management: Manage relationships with external development agencies and technical partners, overseeing task prioritization and contributing to the development of technical requirements for new functionality.
• Strategic Prioritization: Support the translation of the eCommerce vision into a Digital Development Program, and develop business cases to prioritize initiatives based on potential ROI and brand alignment.
• Cultural Leadership: Contribute to a "Test and Learn" culture with fast iteration, and prioritize collaboration with cross-functional teams to ensure a "One Team" approach.

Your Toolkit

• Bachelor’s degree and a minimum of five (5) years of experience in digital user experience or related fields.
• Strong understanding of UX best practices and website design, coupled with a deep interest in online shopping behavior.
• Strong analytical and data interpretation skills, with proven experience using reporting tools (e.g., Google Analytics 4 or Sigma).
• Experience working with Apparel Retailers or Brands and familiarity with platforms like Shopify are significant assets.
• Keen eye for detail, strong communication and collaboration skills, and ability to work a flexible schedule.
• Bilingualism (English and French) is a strong plus for our diverse market; Spanish is a plus.

Why Choose the Psycho Bunny Life?

• A group RRSP/DPSP plan, which includes a very generous company match!
• Comprehensive group Insurance coverage, including health, dental, vision
• Three (3) weeks of vacation, six (6) wellness days and your birthday off, on us
• On-site gym and on-site cafeteria / bistro with subsidized meals, including breakfast and lunch.
• Sweet discount on the coolest fits

Ready to Set a Bold Standard?

Apply now to join and show us what makes you uniquely bold!

Diversity & Inclusion

Excited by this opportunity? Psycho Bunny is dedicated to growing our diverse and inclusive workforce, so if your past experience doesn't perfectly match the listed requirements we encourage you to apply anyways - you could be a great fit for this or other positions.

Psycho Bunny is an Equal Employment Opportunity employer committed to building a diverse and equitable workplace, and inclusive environment for all existing and potential employees. Employment decisions are based on candidate qualifications and business need, not race, color, ancestry, place of origin, age, sex (including pregnancy), gender identity or expression, sexual orientation, political belief, religion, creed, marital or family status, medical condition, genetic information, physical or mental disability, military or veteran status, prior criminal conviction or any other protected class in accordance with federal, state or provincial and local laws and ordinances. Accommodations will be provided as requested by candidates taking part in all aspects of the selection process.