AI-Driven B2B Growth Marketing Manager

Concentrix; Canada; Remote; CAD 114,000 - 142,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

RRSP

PTO & holidays

Learning days

Job summary

Concentrix is seeking a Growth Marketing Manager to own integrated demand generation across organic, inbound, paid, and email channels. This remote role, based in the United States or Canada, targets data-driven marketing with a deep technical layer—from SEO, AEO, GEO to automation and analytics—collaborating with analysts, content teams, and sales partners to drive measurable pipeline.

You will report to Marketing Strategy, B2B, work with GTM teams and client-facing leads, and use AI-enabled

Qualifications

• 5–7 years of B2B demand generation or growth marketing experience.
• Proven success owning and executing multi-channel demand generation programs with measurable pipeline impact.
• Strong working knowledge of SEO fundamentals, plus practical experience with AEO and GEO as emerging visibility channels.
• Proficient in marketing automation platforms, such as HubSpot or Marketo, including workflow building, lead scoring, segmentation, and reporting.
• Hands-on experience with LinkedIn Campaign Manager, Google Ads, GA4, Looker, GTM, SEMrush, Ahrefs, Claude, and Copilot.
• Understand GTM/UTM frameworks, form logic, tracking QA, and basic web performance.
• Analytical and data-driven, with ability to define success, measure rigorously, and guide decision-making.
• Experience shipping work with AI tools as a productivity multiplier.
• Clear written and spoken communication for briefs, updates, and performance reports.
• Occasional travel for clients or team offsites.

Responsibilities

• Plan and execute integrated demand generation programs across organic, inbound, paid, and email channels.
• Develop go-to-market campaign programs with audience segmentation, messaging frameworks, asset briefs, and sequencing.
• Coordinate with digital advertising teams on paid social and search strategy and briefing.
• Partner with sales and GTM teams on launches with briefing materials and performance insights.
• Track organic social and thought leadership as demand channels and feed insights to content teams.
• Own organic search strategy including keyword research and on-page optimization.
• Build content and page structures optimized for AEO and GEO and AI-assisted visibility.
• Monitor AI engine visibility and report trends to content teams.
• Lead CRO across landing pages with hypotheses and test-driven improvements.
• Manage form strategy, lead capture logic, and marketing automation workflows.
• Maintain knowledge of tag management, UTM, site speed, and Core Web Vitals.
• Use AI tools (Claude, Copilot) for planning, research, audience analysis, copy iteration, and reporting.
• Create repeatable AI-assisted workflows to increase output capacity.
• Translate briefs into live programs, surface performance insights, and own pipeline contribution.

Skills

B2B demand generation

Growth marketing

SEO fundamentals

Marketing automation

Analytics

AI tools

Communication

Tools

HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads

Google Analytics 4

Looker

Google Tag Manager

SEMrush

Ahrefs

Claude

Microsoft Copilot

Job description

Concentrix is seeking a Growth Marketing Manager to own integrated demand generation across organic, inbound, paid, and email channels. This remote role, based in the United States or Canada, targets data-driven marketing with a deep technical layer—from SEO, AEO, GEO to automation and analytics—collaborating with analysts, content teams, and sales partners to drive measurable pipeline.

You will report to Marketing Strategy, B2B, work with GTM teams and client-facing leads, and use AI-enabled