Lifecycle Marketing Lead - CRM & Engagement

Emploive; Saskatoon; Hybrid; CAD 65,000 - 90,000; Full time

Job summary

Emploive in Canada is seeking a seasoned CRM Marketing professional who will develop and lead customer lifecycle and CRM strategies to drive engagement, retention and revenue growth across the organization.

You will leverage analytics and marketing automation, manage email, push and SMS campaigns, and conduct A/B tests to optimize performance and deliver measurable outcomes. You will translate data into targeted programs that align with business goals.

Qualifications

• A four-year bachelor's degree is required.
• At least 4 years of CRM or lifecycle marketing experience.
• Experience in developing and executing email, push and SMS campaigns.
• Experience in A/B testing and performance analysis.

Skills

CRM marketing

Lifecycle marketing

Email campaigns

Push campaigns

SMS campaigns

A/B testing

Performance analysis

Data analytics

Education

Bachelor’s degree in Business Administration

Bachelor’s degree in Commerce

Bachelor’s degree in Marketing

Tools

CRM platforms

Marketing automation

Job description

Emploive in Canada is seeking a seasoned CRM Marketing professional who will develop and lead customer lifecycle and CRM strategies to drive engagement, retention and revenue growth across the organization.

You will leverage analytics and marketing automation, manage email, push and SMS campaigns, and conduct A/B tests to optimize performance and deliver measurable outcomes. You will translate data into targeted programs that align with business goals.