Senior Marketing GTM Analytics Manager

Triwill Group; Canada; Hybrid; CAD 100,000 - 150,000; Full time

Job summary

Triwill Group seeks a Senior Marketing GTM Analytics Manager based in Canada to lead strategic analytics for marketing and cross-functional teams in a high-growth B2B technology environment.

You will connect customer, campaign, product usage, CRM, and revenue data to identify growth opportunities, own funnel, attribution, experimentation, ABM and ROI analyses, and translate insights into actionable go-to-market decisions.

Responsibilities

• You will connect customer, campaign, product usage, CRM, and revenue data to uncover growth opportunities.
• You will own funnel, attribution, experimentation, ABM, and ROI analyses.
• Your insights will inform marketing planning, quarterly reviews, investment decisions, and go-to-market strategy.
• You will partner with Marketing Operations, Sales Operations, Finance, Revenue Operations, and Data teams to build reliable datasets and scalable reporting.
• This role offers autonomy and the opportunity to shape how marketing performance is measured and translated into business impact.

Job description

Description:

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Marketing GTM Analytics Manager based in Canada.

This is a strategic analytics leadership opportunity supporting Marketing and cross-functional teams in a high-growth B2B technology environment.
You will connect customer, campaign, product usage, customer relationship management, and revenue data to uncover opportunities for growth.
The role combines hands-on analytics with strategic influence, helping leaders improve conversion, prioritize investments, and accelerate pipeline growth.
You will own critical funnel, attribution, experimentation, account-based marketing, and return-on-investment analyses.
Your insights will directly inform marketing planning, quarterly business reviews, investment decisions, and go-to-market strategy.
You will partner closely with Marketing Operations, Sales Operations, Finance, Revenue Operations, and Data teams to build reliable datasets and scalable reporting.
This role offers significant autonomy and the opportunity to shape how marketing performance is measured and translated into business impact.