Growth Analytics & Insights Analyst

BCU Financial Group

Toronto

On-site

CAD 68,000 - 82,000

Full time

6 days ago

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Job summary

BCU Financial Group in Ontario is seeking a results-oriented Business Insights Analyst to join the Product, Sales & Marketing team. You will analyze member, product, channel, marketing, sales, and operations data to produce reports and dashboards that inform leadership decisions.

Working with finance, operations, technology, and member service, you will translate complex data into clear recommendations, support planning and performance management, and help drive member growth and process

Qualifications

Bachelor's degree in Business, Commerce, Economics, Finance, Marketing, Data Analytics, Statistics, or a related field, or an equivalent combination of education and relevant experience.
Three or more years of experience in business analytics, reporting, business intelligence, or performance measurement.
Experience analyzing business data and translating findings into practical recommendations.
Experience developing reports, dashboards, scorecards, and KPI tracking tools.
Advanced proficiency in Microsoft Excel and practical experience developing dashboards and reports in Power BI.
Strong analytical, problem-solving, attention-to-detail, and communication skills.
Ability to present data and recommendations clearly to non-technical stakeholders.
Experience working with business systems and information sources to extract, organize, validate, and analyze data.

Responsibilities

Analyze member, product, channel, marketing, sales, and operational data to identify trends, patterns, risks, and opportunities.
Perform routine, ad hoc, and exploratory analyses in support of business initiatives and operational priorities.
Interpret findings and develop clear, actionable recommendations for management and business partners.
Conduct root-cause analysis to investigate performance variances, emerging issues, and business challenges.
Prepare analytical summaries, presentations, and briefing materials for management and senior leadership.
Provide analysis and performance information to support management decisions, operational reviews, and strategic initiatives.
Assist with business cases, forecasting exercises, budgeting activities, and project evaluations.
Evaluate the performance and business impact of products, services, campaigns, programs, and process enhancements.
Participate in cross-functional projects by contributing analytical expertise, measurement frameworks, and evidence-based recommendations.
Conduct member segmentation, demographic, behavioural, and lifecycle analyses to support growth and engagement strategies.
Monitor member acquisition, retention, product adoption, channel utilization, and service usage trends.
Analyze member behaviours and product utilization to identify opportunities to strengthen member experience and relationships.
Research competitor activity, financial services trends, and market developments to support planning.
Prepare comparative analyses and benchmarking reports on market position, member trends, and product performance.
Collaborate with Technology, Operations, Finance, Product, Sales, Marketing, and other business teams to ensure the availability and reliability of data sources.
Investigate data discrepancies and recommend corrective actions to improve data quality, reporting accuracy, and consistency.
Maintain documentation of reporting methodologies, calculation logic, business definitions, and analytical processes.
Develop, maintain, and enhance dashboards, scorecards, recurring reports, and business intelligence tools based on approved business requirements.
Collaborate with business owners to define, track, and report on approved key performance indicators and operational metrics.
Produce weekly, monthly, quarterly, and annual reporting packages for management and leadership teams.
Monitor performance against established targets and highlight significant trends, exceptions, and areas requiring attention.
Automate and streamline reporting processes to improve efficiency, consistency, and data accessibility.
Ensure the accuracy, integrity, and reliability of reporting outputs and underlying data sources.
Partner with business teams to understand operational challenges, analytical needs, and reporting requirements.
Present findings and recommendations to technical and non-technical audiences.
Provide guidance to business users on interpreting reports, dashboards, performance metrics, and analytical findings.
Assist users in understanding reporting tools and dashboard functionality.
Encourage effective use of performance information and analytics across the organization.
Identify opportunities to improve reporting processes, automation, and predictive analytics.
Recommend enhancements to data visualization, KPI frameworks, and analytical methodologies.
Remain current on business intelligence tools, analytics practices, financial services trends, and industry developments.
Contribute to initiatives that strengthen organizational reporting and analytical capabilities.