B2B Marketing & Demand Gen Specialist – Vancouver

Seequent; Vancouver; Hybrid; CAD 95,000 - 130,000; Full time

Job summary

Seequent is seeking a Marketing Specialist to drive demand generation for B2B software solutions from Vancouver, with global collaboration across time zones. You will develop multi-channel campaigns, measure impact, and partner with sales to accelerate pipeline.

Ideal candidates bring 5+ years of B2B marketing, a Bachelor's in business or marketing, and hands-on experience with Marketo, Salesforce, ABM tools, and digital channels including PPC, SEO, and content marketing.

Qualifications

• Bachelor's degree in business, marketing or a related discipline.
• 5+ years of demand generation in B2B software/services.
• Experience with multi-channel B2B marketing campaigns and analytics.

Responsibilities

• Develop and execute segmented marketing campaigns to drive pipeline.
• Collaborate with product, brand, and regional teams across time zones.
• Measure performance and optimize spend to support revenue targets.
• Lead campaign management and align with sales for enablement.
• Collaborate with digital, regional, and operations marketing teams.

Skills

Demand generation

B2B marketing

Campaign management

Analytics

Cross-functional collaboration

Sales enablement

Education

Bachelor's degree in Business or Marketing

Tools

Marketo

Salesforce

ABM tools

Ad tech platforms

Video marketing platforms

Job description

Seequent is seeking a Marketing Specialist to drive demand generation for B2B software solutions from Vancouver, with global collaboration across time zones. You will develop multi-channel campaigns, measure impact, and partner with sales to accelerate pipeline.

Ideal candidates bring 5+ years of B2B marketing, a Bachelor's in business or marketing, and hands-on experience with Marketo, Salesforce, ABM tools, and digital channels including PPC, SEO, and content marketing.