Remote-First ABM & Demand Gen Lead

Loopio Inc.; Toronto; Remote; CAD 90,000 - 120,000; Full time

Benefits offered by this job

MacBook laptop

Monthly phone and internet subsidy

Home office budget

Health and wellness benefits

Job summary

Loopio Inc. is seeking a Demand Generation Manager to own ABM and broader demand-gen campaigns, driving planning, execution, measurement, and optimization. You will partner with Sales, SDRs, RevOps, and Content to fill the funnel and accelerate pipeline.

This remote-first role is based in Canada with flexible work from home options. Loopio supports professional growth and a comprehensive benefits package.

Qualifications

• 4-7+ years in B2B marketing with ABM and demand gen experience.
• Proficiency with marketing automation and CRM platforms (Salesforce, HubSpot).
• Strong funnel metrics, attribution, and analytics skills.
• Experience partnering with Sales and SDR teams on outbound alignment.

Responsibilities

• Design and execute ABM programs (1:1, 1:few, 1:many) for named strategic accounts.
• Collaborate with Sales to build account plans and personalize messaging by persona.
• Coordinate multi-channel ABM including ads, direct mail, events, and LinkedIn.
• Own email marketing strategy with lead scoring, segmentation, and nurture.
• Plan and launch integrated demand gen campaigns across paid, webinars, content syndication, and organic.
• Optimize landing pages, forms, CTAs, and lead magnets for conversions.
• Analyze campaign performance and report insights to leadership.

Skills

ABM programs

Demand gen

Marketing automation

Salesforce

HubSpot

Funnel metrics

Attribution models

Sales alignment

Project management

Analytics mindset

Communication skills

Tools

Salesforce

HubSpot

Hockeystack

BI Tools

Job description

Loopio Inc. is seeking a Demand Generation Manager to own ABM and broader demand-gen campaigns, driving planning, execution, measurement, and optimization. You will partner with Sales, SDRs, RevOps, and Content to fill the funnel and accelerate pipeline.

This remote-first role is based in Canada with flexible work from home options. Loopio supports professional growth and a comprehensive benefits package.