ABM Growth Lead — Enterprise Accounts

The ChapsVision Group; Montreal (administrative region); Hybrid; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Competitive salary

Job summary

The ChapsVision Group is seeking a senior B2B marketer to lead account-based marketing initiatives across North America. You will partner with Sales, Marketing, and Customer Success to identify priority accounts, design multi-channel ABM programs, and drive measurable pipeline growth.

Ideal candidates bring 5+ years in ABM, strong analytics, and hands-on experience with Demandbase or 6sense, CRM and marketing automation tools, plus excellent communication to tailor messaging for target personas.

Qualifications

• 5+ years in B2B marketing with a focus in account-based marketing.
• Strong understanding of enterprise buying motions and multi-threaded sales cycles.
• Hands-on experience with ABM platforms (e.g., Demandbase, 6sense) and CRM/marketing automation tools.
• Demonstrated success partnering cross-functionally with Sales, Marketing, and Customer Success teams.
• Strong analytical mindset with experience using data to inform targeting and optimization.
• Excellent communication and storytelling skills, with the ability to tailor messaging to specific accounts and personas.

Responsibilities

• Collaborate with Sales to refine ICP, account tiers, and prioritize target accounts based on data attributes.
• Create and execute targeted account-level ABM plays across 1:1, 1:few, and 1:many programs in partnership with Sales that drive engagement and pipeline within priority accounts.
• Collaborate with demand generation and digital marketing teams to orchestrate integrated, multi-channel campaigns aligned to target accounts.
• Leverage platforms such as Demandbase to identify in-market accounts, build segmentation, and analyze intent signals.
• Lead sales enablement for Demandbase, ensuring effective adoption across Sales through training, playbooks, and integration into account planning and ABM workflows.
• Support account planning with Sales through insights, messaging, and coordinated outreach strategies.
• Partner with Product Marketing to tailor messaging and content for key industries, personas, and buying groups.
• Create and activate personalized content and experiences that resonate with target accounts.
• Define and track ABM performance metrics, including account engagement, pipeline generation, and revenue impact.
• Continuously optimize targeting, segmentation, and programs based on performance insights.

Skills

ABM strategy

Data-driven marketing

Cross-functional collaboration

Analytical mindset

Storytelling skills

Project management

English proficiency

Education

Bachelor's degree in Marketing or related

Tools

Demandbase

6sense

CRM tools

Marketing automation tools

Job description

The ChapsVision Group is seeking a senior B2B marketer to lead account-based marketing initiatives across North America. You will partner with Sales, Marketing, and Customer Success to identify priority accounts, design multi-channel ABM programs, and drive measurable pipeline growth.

Ideal candidates bring 5+ years in ABM, strong analytics, and hands-on experience with Demandbase or 6sense, CRM and marketing automation tools, plus excellent communication to tailor messaging for target personas.