Senior Demand Generation Manager

Encore Corporate Travel; Montreal; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading travel services provider in Montreal is seeking a demand generation marketer to develop and lead their marketing strategies. This role involves executing multi-channel campaigns, optimizing lead generation, and collaborating with various teams to drive measurable pipeline and revenue impact. The ideal candidate has a strategic mindset, experience in B2B marketing, and expertise in using analytics and AI for engagement. Join us to shape the future of demand generation in the travel industry.

Qualifications

• Experience in B2B lead generation, campaign orchestration, and funnel optimization across digital channels.
• Comfortable diving deep into complex industries like finance and insurance to uncover new opportunities.
• Fluent in CRM, marketing automation, and analytics tools.

Responsibilities

• Develop and lead Encore’s demand generation strategy.
• Own the funnel from awareness through conversion.
• Execute multi-channel campaigns to drive qualified pipeline.
• Align initiatives with measurable pipeline and revenue impact.
• Leverage AI and analytics for personalized engagement.

Skills

B2B lead generation

Campaign orchestration

Funnel optimization

ABM

Paid media

Email nurture programs

Data-driven decision making

CRM tools

Marketing automation tools

Analytics tools

Job description

Location: Montreal, Quebec, Canada

Employment type: Full-time

Seniority level: Mid-Senior level

Job function: Marketing, Industries: Travel Arrangements

What You’ll Do

• Develop Encore’s demand generation strategy and lead the integrated programs that bring it to life
• Own the funnel from awareness and lead generation through nurture and conversion
• Research, plan, and execute multi-channel campaigns across paid social, search, email, webinars, and events to drive qualified pipeline
• Define targeting and segmentation across finance, insurance, and other key verticals
• Partner with Brand and Communications to bring thought leadership and creative storytelling into every campaign
• Collaborate with Marketing Operations to build the infrastructure, automation, scoring models, and reporting that scale demand generation
• Align with Commercial and Product leadership to ensure every initiative drives measurable pipeline, adoption, and revenue impact
• Leverage AI, analytics, and marketing automation to personalize engagement and optimize performance
• Own the metrics that matter: lead volume, conversion rates, cost per acquisition, and pipeline contribution

Who You Are

• A strategic, hands-on demand generation marketer who turns ideas into measurable impact
• Experienced in B2B lead generation, campaign orchestration, and funnel optimization across digital channels
• Skilled in ABM, paid media, webinars, and email nurture programs
• Comfortable diving deep into complex industries like finance and insurance to uncover new opportunities
• Data-driven, curious, and experimental. You test, learn, and scale what works
• Collaborative by nature. You build trust across Brand, Ops, Product, and Sales
• Fluent in CRM, marketing automation and analytics tools
• Forward-looking and innovative. You use AI and emerging tech to move smarter and faster