Senior ABM Campaign Manager: Multi-Channel Demand Gen

Varicent; Calgary; Hybrid; CAD 80,000 - 105,000; Full time

Benefits offered by this job

Health & Wellness

Time Off

Volunteer Days

Ignite Days

Retirement

Tuition Assistance

Flexibility

Job summary

Varicent, a leader in Sales Performance Management, seeks a Senior Campaign Manager to drive integrated demand generation campaigns across global markets. You will own ABM programs and collaborate with Sales, Product Marketing, Content, and Digital Marketing to translate strategy into measurable outcomes.

You will lead planning, execution, and optimization of campaigns, with ownership of performance, pipeline contribution, and execution excellence.

Qualifications

• 5+ years of experience in demand generation, campaign management, integrated marketing, or a related B2B SaaS marketing role.
• Experience developing multi-channel campaigns that drive pipeline generation and growth.
• Experience with ABM strategies, account targeting, and engagement programs.
• Experience partnering with Sales/BD teams to improve lead quality and pipeline outcomes.
• Familiarity with Salesforce, HubSpot, marketing platforms, analytics, and reporting.
• Strong knowledge of B2B buyer journeys, funnels, attribution, and measurement.
• Excellent project and stakeholder management.

Responsibilities

• Design and execute integrated demand gen campaigns across email, digital, social, events, webinars, and ABM initiatives.
• Collaborate with Sales, Product Marketing, and Content to support account planning and engagement strategies.
• Develop ABM programs to increase engagement, pipeline, and market penetration.
• Manage end-to-end campaign delivery: planning, assets, execution, reporting, budget tracking.
• Ensure tracking, attribution, reporting, and lead management processes are effective.

Skills

Demand generation

Campaign management

ABM

Integrated marketing

Sales analytics

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Salesforce

HubSpot

Marketing automation

Job description

Varicent, a leader in Sales Performance Management, seeks a Senior Campaign Manager to drive integrated demand generation campaigns across global markets. You will own ABM programs and collaborate with Sales, Product Marketing, Content, and Digital Marketing to translate strategy into measurable outcomes.

You will lead planning, execution, and optimization of campaigns, with ownership of performance, pipeline contribution, and execution excellence.