B2B Demand Gen Leader | SaaS Growth & Pipeline

NTWIST; Alberta; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading industrial AI firm is looking for a Demand Generation Manager to drive scalable marketing efforts aimed at exceeding revenue targets. The role includes strategies for paid media, LinkedIn, and events tailored to the mining and energy sectors. Ideal candidates should have 4–8 years in B2B marketing, excellent collaboration skills, and a strong desire to turn marketing efforts into substantial sales growth. Familiarity with tools like HubSpot is preferred. Also, this position allows candidates based in Alberta to work closely with sales teams.

Qualifications

• 4–8+ years of B2B demand generation experience, ideally in SaaS.
• Proven record driving MQL, SQL and opportunity growth.
• Hands-on marketing automation and CRM experience required.

Responsibilities

• Own the global demand generation strategy focusing on MQL and pipeline targets.
• Build and maintain a funnel model with explicit conversion benchmarks.
• Plan and optimize integrated campaigns across various channels.

Skills

B2B demand generation

Growth marketing

Revenue marketing

Data-driven decision making

Paid acquisition

Collaboration

Education

Bachelor's degree in relevant field

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Job description

A leading industrial AI firm is looking for a Demand Generation Manager to drive scalable marketing efforts aimed at exceeding revenue targets. The role includes strategies for paid media, LinkedIn, and events tailored to the mining and energy sectors. Ideal candidates should have 4–8 years in B2B marketing, excellent collaboration skills, and a strong desire to turn marketing efforts into substantial sales growth. Familiarity with tools like HubSpot is preferred. Also, this position allows candidates based in Alberta to work closely with sales teams.