Equipment Sales Representative

David Aplin Recruiting; Winnipeg; On-site; CAD 60,000 - 80,000; Full time

Job summary

A material handling organization in Winnipeg is seeking an Equipment Sales Representative to build trusted relationships and solve operational challenges. This role involves proactive business development, delivering tailored equipment solutions, and supporting clients throughout their journey. The ideal candidate has proven B2B sales experience, strong relationship-building skills, and a track record of exceeding sales targets. This opportunity offers a supportive culture and prioritizes employee well-being.

Qualifications

• Proven B2B sales experience, ideally within equipment or material handling.
• Strong relationship-building and communication skills.
• Track record of meeting or exceeding sales targets.

Responsibilities

• Build and grow a portfolio of customers through proactive business development.
• Identify new opportunities and present tailored equipment solutions.
• Deliver professional product demonstrations and sales presentations.

Skills

B2B sales experience

Relationship building

Communication skills

Consultative selling

CRM management

Solutions-oriented

Job description

We’re partnering with a well-established material handling organization in Winnipeg that genuinely lives apeople-firstphilosophy, taking care of its employees, customers, and partners for the long term. This is a company that believes strong relationships, integrity, and teamwork drive sustainable success.

They’re looking for anEquipment Sales Representativewho enjoys building trusted relationships, solving real operational challenges, and growing a territory through thoughtful, consultative selling. If you take pride in your work, value collaboration, and want to represent a brand that stands behind its people, this could be a great fit.

The Role
This is a relationship-driven B2B sales position focused on selling material handling equipment to customers across a range of industries. You’ll work closely with clients to understand their operations, recommend the right solutions, and support them from initial conversation through delivery and beyond.

You’ll have the autonomy to manage your territory while being supported by experienced leadership, strong internal teams, and proven systems.

What You’ll Do

• Build and grow a portfolio of customers through proactive business development and long-term relationship building
• Identify new opportunities, conduct needs assessments, and present tailored equipment solutions
• Deliver professional product demonstrations and sales presentations
• Respond promptly and thoughtfully to inbound leads from the website and manufacturing partners
• Maintain accurate, timely activity, opportunity, and account updates in the CRM
• Collaborate with service, parts, and operations teams to ensure an excellent customer experience
• Contribute to annual market share objectives and dealership growth goals
• Attend industry events, trade shows, and customer meetings as needed
• Act with urgency, professionalism, and integrity in all customer interactions

What We’re Looking For

• Proven B2B sales experience, ideally within equipment, industrial, or material handling environments
• Strong relationship-building and communication skills — you’re comfortable talking to everyone from operators to executives
• A track record of meeting or exceeding sales targets through consultative selling
• Organized, self-directed, and disciplined with CRM and follow-up
• Curious and solutions-oriented, with the ability to learn technical products and apply them to real-world challenges
• Comfortable working independently while being an engaged, collaborative team member
• Willingness to travel locally, with occasional overnight travel as required

Why This Opportunity
This organization truly invests in its people. You’ll find a supportive culture, leadership that values trust and transparency, and a long-term mindset that prioritizes doing the right thing — for customers and employees alike. If you’re looking for more than just a quota, and want to build a career with a company that puts people first, this role offers that opportunity.

At Aplin — together with our brands CompuStaff and Impact Recruitment — we connect great people with great organizations across North America. We believe diverse teams build stronger companies, and we welcome applicants from all backgrounds, experiences, and perspectives. We use AI tools to assist in a fair and efficient matching process, helping our recruiters connect the right people with the right opportunities. To be considered, applicants must be legally entitled to work in Canada, including holding any required permits. Our recruitment services are always free for job seekers.