Eastern Canada Regional Sales Leader

victoriaville; Pickering; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Company vehicle or car allowance

Health and insurance benefits

Retirement savings program

Paid vacation and holidays

Ongoing professional development

Job summary

Victoriaville & Co. is seeking a dynamic, customer-focused Sales Director to lead growth across Canada and the United States.

Reporting to the VP of Sales, the role oversees a field-based team of Account Managers and direct responsibility for select strategic accounts. This hands-on leadership position combines sales management, coaching, key account management, customer relationship development, and business growth.

Qualifications

• 7–10 years of progressive sales experience with leadership, or 10+ years in funeral service leadership.
• Proven revenue growth, team development, consultative selling, and strategic account management.
• Strong communication, negotiation, business planning, and relationship-building skills.
• Ability to balance strategic leadership with direct customer engagement and hands‑on sales.
• Proficiency with Microsoft 365, CRM platforms, and sales reporting/analytics tools.
• Valid driver’s license and willingness to travel up to 60% of the time.

Responsibilities

• Lead, coach, mentor, and develop a high-performing sales team.
• Establish sales priorities and executable plans to hit revenue, profitability, and market share goals.
• Manage select strategic accounts and participate in key presentations, negotiations, and major sales opportunities.
• Build and maintain trusted relationships with funeral home owners, operators, purchasing groups, and stakeholders.
• Identify and develop new customers, partnerships, and market opportunities across Eastern Canada and the Northeastern U.S..
• Monitor pipelines, forecasts, pricing strategies, and regional performance using CRM and analytics tools.
• Collaborate with Marketing, Operations, Product Development, and Executive leadership to deliver a superior customer experience.
• Represent the company at customer meetings, industry associations, trade shows, conferences, and events.

Skills

Leadership

Revenue growth

Consultative selling

Strategic account management

CRM proficiency

Microsoft 365

Travel up to 60%

Education

Postsecondary education in Business Administration/Marketing

Tools

CRM platforms

Sales analytics tools

Microsoft 365

Job description

Victoriaville & Co. is seeking a dynamic, customer-focused Sales Director to lead growth across Canada and the United States.

Reporting to the VP of Sales, the role oversees a field-based team of Account Managers and direct responsibility for select strategic accounts. This hands-on leadership position combines sales management, coaching, key account management, customer relationship development, and business growth.