Regional Sales Director – Eastern Canada

victoriaville; Pickering; On-site; CAD 120,000 - 180,000; Full time

Benefits offered by this job

Company vehicle or car allowance

Health and insurance benefits

Retirement savings program

Paid vacation and holidays

Ongoing professional development

Job summary

Victoriaville & Co. is seeking a dynamic, customer-focused Sales Director to lead growth across Canada and the United States.

Reporting to the VP of Sales, the role oversees a field-based team of Account Managers and direct responsibility for select strategic accounts. This hands-on leadership position combines sales management, coaching, key account management, customer relationship development, and business growth.

Qualifications

• 7–10 years of progressive sales experience with leadership, or 10+ years in funeral service leadership.
• Proven revenue growth, team development, consultative selling, and strategic account management.
• Strong communication, negotiation, business planning, and relationship-building skills.
• Ability to balance strategic leadership with direct customer engagement and hands‑on sales.
• Proficiency with Microsoft 365, CRM platforms, and sales reporting/analytics tools.
• Valid driver’s license and willingness to travel up to 60% of the time.

Responsibilities

• Lead, coach, mentor, and develop a high-performing sales team.
• Establish sales priorities and executable plans to hit revenue, profitability, and market share goals.
• Manage select strategic accounts and participate in key presentations, negotiations, and major sales opportunities.
• Build and maintain trusted relationships with funeral home owners, operators, purchasing groups, and stakeholders.
• Identify and develop new customers, partnerships, and market opportunities across Eastern Canada and the Northeastern U.S..
• Monitor pipelines, forecasts, pricing strategies, and regional performance using CRM and analytics tools.
• Collaborate with Marketing, Operations, Product Development, and Executive leadership to deliver a superior customer experience.
• Represent the company at customer meetings, industry associations, trade shows, conferences, and events.

Skills

Leadership

Revenue growth

Consultative selling

Strategic account management

CRM proficiency

Microsoft 365

Travel up to 60%

Education

Postsecondary education in Business Administration/Marketing

Tools

CRM platforms

Sales analytics tools

Microsoft 365

Job description

Victoriaville & Co. is seeking a dynamic, customer-focused sales leader to drive profitable growth across Canada and the United States. Reporting to the Vice President, Sales and Customer Service, the Sales Director will lead and develop a team of Account Managers located throughout Eastern Canada and the Northeastern United States, while maintaining direct responsibility for select strategic accounts.

The Opportunity

This hands-on leadership role combines sales management, coaching, key account management, customer relationship development, and business growth. The successful candidate will spend a significant portion of their time in the field supporting Account Managers, meeting with customers, advancing key business opportunities, and representing Victoriaville & Co. throughout the industry.

Key Responsibilities

• Lead, coach, mentor, and develop a high-performing sales team.
• Establish sales priorities and implement actionable plans to achieve revenue, profitability, and market share objectives.
• Manage select strategic accounts and participate in key presentations, negotiations, and major sales opportunities.
• Build and maintain trusted relationships with funeral home owners, operators, purchasing groups, and industry stakeholders.
• Identify and develop new customers, partnerships, and market opportunities across Eastern Canada and the Northeastern United States.
• Monitor sales pipelines, forecasts, pricing strategies, and regional performance using CRM systems and sales analytics tools.
• Collaborate closely with Marketing, Operations, Product Development, and Executive Leadership teams to execute strategic initiatives and deliver an exceptional customer experience.
• Represent the company at customer meetings, industry associations, trade shows, conferences, and other industry events.

Qualifications

• 7 to 10 years of progressive sales experience, including leadership responsibilities, or 10+ years of leadership experience within the funeral service industry.
• Proven success in revenue growth, team development, consultative selling, and strategic account management.
• Strong communication, negotiation, business planning, and relationship-building skills.
• Ability to balance strategic leadership with direct customer engagement and hands‑on participation in sales activities.
• Proficiency with Microsoft 365, CRM platforms, and sales reporting and analytics tools.
• Valid driver's license and willingness to travel extensively throughout Canada and the United States, up to 60% of the time.

Preferred Qualifications

• Experience within the funeral services industry and an established network throughout Eastern Canada and/or the Northeastern United States.
• Bilingualism (French and English). Daily communication in English with customers and employees is required.
• Experience managing major accounts, purchasing groups, or multi‑location customers.
• Postsecondary education in Business Administration, Marketing, or a related field. Funeral service qualifications are considered an asset.

Compensation and Benefits

Victoriaville & Co. offers a competitive base salary, annual performance-based bonus opportunity, company vehicle or automobile allowance, comprehensive health and insurance benefits, retirement savings program, paid vacation and holidays, and ongoing professional development opportunities.

Apply Today

If you are an accomplished sales leader, or an experienced funeral service professional ready to lead growth and make a meaningful impact, we would like to hear from you.

Victoriaville & Co. is an equal opportunity employer and welcomes applications from all qualified candidates.