Directeur régional des ventes – Est du Canada

Victoriaville & Co.

Pickering

Hybrid

CAD 90,000 - 130,000

Full time

14 days+

Application generator

Turn this role into an interview — a resume and cover letter built around what this employer wants.

Get past ATS filters

Benefits offered by this job

Competitive base salary

Annual performance bonus

Company vehicle or allowance

Group insurance plan

Retirement savings program

Paid vacation and holidays

Professional development opportunities

Job summary

Victoriaville & Co. is seeking an experienced sales leader to drive profitable growth across Eastern Canada.

The Regional Sales Director will lead a team of Account Managers and retain direct responsibility for key strategic accounts, spending significant time in the field with customers and industry partners. The role reports to executive leadership and requires strong revenue-growth credentials, collaboration with Marketing and Operations, and willingness to travel across the region.

Qualifications

7–10 years of progressive sales experience with leadership duties, or 10+ years in sales leadership.
Proven track record in revenue growth, team development, and strategic accounts.
Strong communication, negotiation, and relationship-building skills.
Travel up to 60% across Eastern Canada.
Proficiency with Microsoft 365, CRM systems, and sales analytics.

Responsibilities

Lead, coach, and develop a regional team of Account Managers.
Set sales priorities and execute plans to achieve revenue and market-share goals.
Maintain ownership of strategic accounts and participate in major opportunities.
Build relationships with funeral home owners, operators, purchasing groups, and stakeholders.
Identify new customers, partnerships, and market opportunities across Eastern Canada.
Monitor pipelines, forecasts, and pricing using CRM and analytics tools.
Collaborate with Marketing, Operations, Product Development, and leadership to deliver excellent customer experience.
Represent the company at customer meetings, associations, conventions, and industry events.

Skills

Leadership

Sales leadership

Strategic account management

Communication

CRM familiarity

Travel readiness

Education

Post-secondary education in business/marketing or related field

Tools

CRM systems

Sales reporting tools

Microsoft 365

Job description

Victoriaville & Co. | Ontario, Québec & Atlantic Canada Field-based leadership role | Ideally based in the Greater Toronto or Greater Montreal area

Victoriaville & Co. is seeking an experienced, customer-focused sales leader to drive profitable growth across Eastern Canada. Reporting to executive leadership, the Regional Sales Director will lead and develop a team of up to six Account Managers while retaining direct responsibility for selected strategic accounts.

The Opportunity

This hands-on role combines regional sales leadership, coaching, key account management, customer engagement, and business development. The successful candidate will spend significant time in the field supporting Account Managers, meeting customers, advancing major opportunities, and representing Victoriaville & Co. throughout the region.

Key Responsibilities

Lead, coach, and develop a regional team of up to six Account Managers.
Set sales priorities and execute practical plans to achieve revenue, profitability, and market-share objectives.
Maintain direct ownership of selected strategic accounts and participate in major presentations, negotiations, and sales opportunities.
Build trusted relationships with funeral home owners, operators, purchasing groups, and industry stakeholders.
Identify new customers, partnerships, and market opportunities across Eastern Canada.
Monitor pipelines, forecasts, pricing execution, and regional performance using CRM and sales analytics tools.
Collaborate with Marketing, Operations, Product Development, and executive leadership to launch initiatives and deliver an exceptional customer experience.
Represent the company at customer meetings, association activities, conventions, and industry events.

Qualifications

7–10 years of progressive sales experience, including leadership responsibilities, or 10+ years of leadership experience in the funeral service industry.
Demonstrated success in revenue growth, team development, consultative selling, and strategic account management.
Strong communication, negotiation, business-planning, and relationship-building skills.
Ability to balance strategic leadership with direct customer and selling activities.
Proficiency with Microsoft 365, CRM systems, and sales reporting tools.
Valid driver’s licence and ability to travel regularly throughout the region, up to 60%.

Preferred Assets

Experience in the funeral service industry and established relationships across Eastern Canada.
Bilingualism in English and French.
Experience with key accounts, purchasing groups, or multi-location customers.
Post-secondary education in business, marketing, or a related field; funeral service credentials are also valued.

Compensation & Benefits