Senior Major Accounts Director - Canada Growth Leader

Environex Eurofins Inc.; Longueuil; On-site; CAD 81,000 - 109,000; Full time

Job summary

Environex Eurofins Inc. is seeking a Principal Director of Sales to lead a mid-sized Canadian sales team from Brossard, QC.

This hands-on leader will drive growth by implementing strategic plans, engaging with customers, and aligning with Marketing, R&D, and Production on new product launches. The role requires a proven track record in sales leadership, outstanding communication, and the ability to translate data into actionable strategies.

Qualifications

• University degree in Business Administration, Marketing, or a related field, or equivalent experience.
• Proven sales leadership experience, ideally in the JanSan industry or a related sector.
• Ability to balance strategic planning with hands-on execution in a fast-paced environment.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to analyze sales data and market trends to support decision-making.
• Bilingualism (French and English) is an asset.
• Availability for regular travel across Canada to meet customers and support the sales team.
• Effective time management
• Strong decision-making and negotiation skills

Responsibilities

• Develop and execute the sales strategy for the Division to achieve revenue and profitability targets.
• Collaborate closely with Marketing, Procurement, R&D, and Production teams during new product launches, and develop go-to-market strategies.
• Establish sales policies, objectives, and pricing strategies to ensure competitiveness and growth.
• Identify new market opportunities and actively support business development efforts.
• Manage and directly support a team of sales professionals, ensuring they have clear targets and the resources required to succeed.
• Coach and mentor the sales team, providing guidance on customer interactions, sales techniques, and market positioning.
• Participate in customer meetings, industry events, and trade shows to promote the company and drive sales.
• Monitor market trends and competitor activity to maintain competitiveness across Canada.
• Standardize Wood Wyant sales operations across Canada, ensuring alignment with corporate objectives.
• Track sales performance, analyze key metrics, and adjust strategies as required to meet targets.
• Conduct regular performance reviews for the sales team and provide recommendations to support continuous improvement.
• Challenge existing processes and propose new ideas to improve effectiveness and efficiency.
• Implement training and development initiatives to strengthen the team’s skills and deepen product knowledge.

Skills

Sales leadership

Strategic planning

Communication

Data analysis

Bilingual (FR/EN) asset

Travel across Canada

Time management

Decision-making

Education

University degree in Business Administration, Marketing, or related field

Job description

Environex Eurofins Inc. is seeking a Principal Director of Sales to lead a mid-sized Canadian sales team from Brossard, QC.

This hands-on leader will drive growth by implementing strategic plans, engaging with customers, and aligning with Marketing, R&D, and Production on new product launches. The role requires a proven track record in sales leadership, outstanding communication, and the ability to translate data into actionable strategies.