Director of Digital Marketing

Placements24; Kimberley; Hybrid; CAD 168,000 - 251,000; Full time

Benefits offered by this job

Performance-based bonuses

Home office setup allowance

Flexible working hours

Comprehensive health benefits

Job summary

Placements24 is partnering with a dynamic e-commerce platform to appoint a Director of Digital Marketing. This fully remote role requires leading a team, shaping acquisition strategies, and driving online sales across SEO, SEM, social media, email, and content marketing.

You will analyze metrics, optimize campaigns, and stay ahead of digital trends while collaborating with cross-functional teams to ensure brand consistency and impactful results.

Qualifications

• 8+ years in digital marketing with 4+ years in leadership.
• Proven track record of data-driven campaigns with measurable results.
• Strong knowledge of SEO, SEM, social media, email, and content strategy.

Responsibilities

• Develop and lead integrated digital marketing strategies for brand awareness, acquisition, and revenue growth.
• Manage and optimize all digital channels including SEO, SEM, social, email, affiliate, and content marketing.
• Oversee content creation tailored to target audiences and ensure brand consistency.
• Define KPIs, monitor performance, and drive optimization and ROI.

Skills

Digital marketing leadership

SEO & SEM

Social media marketing

Email marketing

Content strategy

Data analytics

Team leadership

Education

Bachelor's degree in Marketing/Business

Master's degree a plus

Tools

Google Analytics

Adobe Analytics

Marketing automation platforms

Job description

About the Role

Our client, a dynamic e-commerce platform specializing in artisanal goods, is seeking an experienced Director of Digital Marketing to lead their online presence and customer acquisition strategies. This fully remote role offers the flexibility to work from anywhere within South Africa while driving significant growth for the business. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate is a data-driven marketer with a deep understanding of digital trends, analytics, and performance optimization. You will lead a team of marketing specialists, fostering a culture of creativity, innovation, and measurable results. Your expertise will be instrumental in expanding our client's reach, engaging their target audience, and driving online sales. We are looking for a strategic leader passionate about leveraging digital channels to build strong brands and customer relationships.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve brand awareness, customer acquisition, and revenue growth goals.
• Manage and optimize all digital marketing channels, including SEO, SEM, social media, email marketing, affiliate marketing, and content marketing.
• Oversee the creation of compelling and engaging content tailored to target audiences.
• Define, track, and analyze key digital marketing metrics (KPIs) to measure campaign performance and identify areas for improvement.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Lead and mentor a team of digital marketing professionals, fostering a culture of collaboration and high performance.
• Stay current with the latest digital marketing trends, technologies, and best practices.
• Collaborate with cross-functional teams (e.g., product, sales, design) to ensure brand consistency and campaign alignment.
• Conduct A/B testing and other optimization strategies to enhance campaign effectiveness.

Requirements

• Minimum of 8 years of experience in digital marketing, with at least 4 years in a leadership role managing marketing teams or functions.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results (leads, sales, engagement).
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of e-commerce and online customer acquisition strategies.
• Excellent leadership, communication, and project management skills.
• Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree is a plus.
• Ability to work effectively in a fully remote position.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous stock options or profit-sharing plan.
• Home office setup allowance and ongoing support.
• Paid time off and holidays.
• Opportunities for professional development, workshops, and online courses.
• Flexible working hours and remote work autonomy.
• Chance to significantly impact the growth of an innovative e-commerce business.