Senior Performance Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 1,148,000 - 1,232,000; Full time

Benefits offered by this job

Remote work

Career growth

Stock options

Health insurance

PTO and holidays

Home office allowance

Job summary

Placements24 is seeking an experienced Senior Performance Marketing Specialist to join a fully remote team. You will develop and optimize paid campaigns across channels to drive customer acquisition, revenue, and ROI, leveraging data analytics and A/B testing.

The role requires 5–7 years in performance marketing, expertise with major ad platforms, and strong analytical skills. You'll collaborate with a global team and contribute to growth from your home office.

Qualifications

• 5+ years in performance marketing or paid media.
• Experience managing large-scale campaigns across multiple channels.

Responsibilities

• Develop data-driven performance marketing strategies across channels.
• Manage paid campaigns with large budgets to hit KPIs (CPA, ROAS, LTV).
• Analyze campaign performance and identify optimization opportunities.
• Run A/B tests on creatives, landing pages, targeting and bidding.
• Collaborate with creative and analytics teams on assets and insights.
• Provide regular performance reporting to stakeholders.
• Mentor junior team members in performance marketing.

Skills

Paid media

Performance marketing

Google Analytics

A/B testing

Campaign optimization

Remote work

Education

Bachelor's degree in Marketing

Economics or Statistics

Tools

Google Ads

Facebook Ads

LinkedIn Ads

Google Tag Manager

Programmatic platforms

Job description

About the Role

Our client, a leading global e-commerce innovator, is seeking an experienced Senior Performance Marketing Specialist to join their fully remote team. This pivotal role will focus on developing, executing, and optimizing paid digital advertising campaigns across various channels to drive measurable business results, including customer acquisition, revenue growth, and ROI. You will leverage data analytics, A/B testing, and market insights to maximize campaign efficiency and effectiveness. The ideal candidate will possess a deep understanding of performance marketing strategies, a proven track record of success in managing significant ad spends, and exceptional analytical capabilities. This is a unique opportunity to work with a forward-thinking company, collaborate with a global team, and contribute significantly to business growth, all from the comfort of your home office.

Key Responsibilities

• Develop and implement data-driven performance marketing strategies across channels such as Google Ads, social media advertising, programmatic advertising, and affiliate marketing.
• Manage and optimize paid campaigns with significant budgets to achieve specific KPIs, including CPA, ROAS, and LTV.
• Conduct in-depth analysis of campaign performance, identifying trends, insights, and opportunities for optimization.
• Perform A/B testing on ad creatives, landing pages, targeting, and bidding strategies to continuously improve performance.
• Collaborate with creative, analytics, and other marketing teams to develop compelling campaign assets and ensure alignment.
• Stay abreast of the latest trends, technologies, and best practices in performance marketing and digital advertising.
• Provide regular reporting on campaign performance, insights, and recommendations to key stakeholders.
• Explore and test new marketing channels and growth opportunities.
• Mentor junior members of the performance marketing team.

Requirements

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related quantitative field.
• Minimum of 5-7 years of progressive experience in performance marketing, paid media, or digital advertising.
• Proven expertise in managing large-scale paid campaigns on platforms like Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Strong analytical skills with advanced proficiency in Google Analytics, Google Tag Manager, and data visualization tools.
• Experience with bid management platforms, ad verification tools, and marketing automation software.
• Demonstrated ability to translate data into actionable insights and strategic recommendations.
• Excellent communication and presentation skills, comfortable presenting findings to senior management.
• Ability to work independently, manage multiple projects simultaneously, and thrive in a remote work environment.
• Strong understanding of the full marketing funnel and customer journey.
• Experience with international markets is a plus.

Benefits

• Highly competitive annual salary ranging from R820,000 to R880,000.
• Fully remote work arrangement, offering maximum flexibility and work-life balance.
• Significant opportunities for career advancement and professional development in a global company.
• Comprehensive health, dental, and vision insurance coverage.
• Performance-based bonuses and stock options.
• Generous paid time off and holiday leave.
• Allowance for home office setup and ongoing expenses.