Head of Digital Marketing

Placements24; Kimberley; Hybrid; CAD 77,000 - 155,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development opportunities

Hybrid work arrangement

PTO

Job summary

Placements24 is seeking a Head of Digital Marketing to lead our growing ecommerce-focused marketing efforts in Kimberley. You will shape the digital strategy across SEO, SEM, social media, content, and email, driving brand awareness, customer acquisition, and revenue growth.

You will oversee a team of specialists, manage budgets, and leverage analytics to optimize campaigns. A strong track record in online campaigns and leadership is essential, with hybrid work options available.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 7+ years in digital marketing with at least 3 years in leadership.
• Proven track record of measurable digital campaigns.
• In-depth knowledge of SEO, SEM, content/social/email marketing.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Oversee all digital channels including SEO, SEM, social, email, content.
• Manage and optimize paid advertising campaigns (Google Ads, social ads).
• Create content marketing strategies to drive traffic and engagement.
• Lead social media presence and community engagement.
• Analyze campaign data and provide optimization insights.
• Monitor KPIs: traffic, conversion, CAC, ROI; manage budget.
• Stay current with digital marketing trends and tools.
• Lead and mentor a team of digital marketing specialists.

Skills

Leadership

Digital Marketing

SEO/SEM

Analytics

Education

Bachelor's degree in Marketing

Tools

Google Analytics

Google Ads

Social media tools

Job description

About the Role

Our client, a dynamic e-commerce startup with a growing presence, is seeking an innovative and results-driven Head of Digital Marketing to lead their online marketing efforts from Kimberley, Northern Cape . This leadership role is responsible for developing and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, engagement, and revenue growth. The Head of Digital Marketing will oversee all digital channels, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate will have a deep understanding of the digital marketing landscape, a data-driven approach, and proven experience in managing successful online campaigns. This is an exciting opportunity to shape the digital footprint of a growing company in the Northern Cape region.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content creation.
• Manage and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Social Media Ads).
• Develop and execute content marketing strategies to engage target audiences and drive traffic.
• Manage social media presence and community engagement.
• Analyze campaign performance data and provide actionable insights and recommendations for optimization.
• Track key performance indicators (KPIs) such as website traffic, conversion rates, customer acquisition cost, and ROI.
• Manage the digital marketing budget effectively.
• Stay current with digital marketing trends, tools, and best practices.
• Lead and mentor a team of digital marketing specialists.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership or management role.
• Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, social media management tools).
• Strong analytical skills and ability to interpret data to make informed decisions.
• Excellent communication, leadership, and project management skills.
• Experience in the e-commerce industry is a strong advantage.
• Familiarity with the market dynamics in the Northern Cape is beneficial.
• Creative mindset with a strong understanding of brand building.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and retirement benefits.
• Generous paid time off.
• Opportunities for professional development and attending industry conferences.
• A collaborative and innovative work environment.
• The chance to make a significant impact on a growing brand.
• Potential for hybrid work arrangements, balancing office presence with remote flexibility.