Senior Marketing Manager - Digital Strategy

Placements24; Kimberley; Hybrid; CAD 75,000 - 126,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonus

Hybrid work model

Health benefits

Professional development

Collaborative team in Kimberley

Generous annual leave

Job summary

Placements24 is seeking a Senior Marketing Manager for a forward-thinking consumer goods company based in Kimberley, Northern Cape. You will lead digital marketing strategy across SEO, SEM, social media, content, and email, driving brand visibility and customer engagement in a hybrid work setting.

You will oversee budgets, collaborate with sales, product and creative teams, mentor junior staff, and manage external agencies to deliver integrated campaigns and measurable outcomes.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• Minimum of 5 years of digital marketing experience with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media, content marketing and email marketing best practices.
• Proficiency with analytics tools (Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of customer journey mapping and digital strategy development.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Experience managing budgets and external agencies.

Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business goals.
• Manage and optimize SEO, SEM, social media marketing, content marketing and email marketing campaigns.
• Analyze campaign performance data, generate insights, and provide recommendations for improvement.
• Oversee the creation of compelling digital content across various platforms.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (sales, product, creative) to ensure brand consistency and campaign alignment.
• Manage relationships with external agencies and vendors.
• Monitor competitor digital activities and market trends.
• Lead and mentor junior marketing team members.

Skills

Digital marketing strategy

Data-driven decision making

Team leadership

Customer journey mapping

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Adobe Analytics

Marketing automation platforms

Job description

About the Role

Our client, a forward-thinking consumer goods company based in **Kimberley, Northern Cape**, is seeking an innovative and results-driven Senior Marketing Manager to lead their digital marketing strategy. This is a pivotal role responsible for developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive customer engagement and achieve business objectives. You will oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing and performance analytics. The ideal candidate will possess a strong understanding of the digital landscape, a creative mindset, and excellent analytical skills to measure and optimize campaign performance. This position operates on a hybrid model, allowing for a blend of remote work and in-office collaboration at our client's facilities in Kimberley .

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business goals.
• Manage and optimize SEO, SEM, social media marketing, content marketing and email marketing campaigns.
• Analyze campaign performance data, generate insights, and provide recommendations for improvement.
• Oversee the creation of compelling digital content across various platforms.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (sales, product, creative) to ensure brand consistency and campaign alignment.
• Manage relationships with external agencies and vendors.
• Monitor competitor digital activities and market trends.
• Lead and mentor junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media platforms, content marketing and email marketing best practices.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of customer journey mapping and digital strategy development.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Experience managing budgets and external agencies.
• Ability to work effectively in a hybrid work environment.
• Creative mindset and a passionfor digital innovation.

Benefits

• Competitive salary and performance-based bonus structure.
• Opportunityto shape the digital presenceof a growing brand.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensivehealthbenefitspackage.
• Professional development opportunities and training programs.
• A collaborativeand supportive team environment inKimberley .
• Generous annual leave.