E-commerce Manager - FMCG Online Sales

Placements24; Kimberley; Remote; CAD 50,000 - 75,000; Full time

Benefits offered by this job

Fully remote role

Health & wellness benefits

Professional development

Retirement fund

Generous paid time off

Job summary

Our client in the FMCG sector seeks an experienced E-commerce Manager to lead online sales strategy in a fully remote role across South Africa. Drive growth across digital storefronts and marketplaces, optimize listings, and oversee digital marketing campaigns for strong customer experiences.

You will develop end-to-end e-commerce strategies, analyze data, manage inventories, and collaborate with marketing, sales and operations to ensure online initiatives align with business goals.

Qualifications

• Bachelor's degree in Marketing, Business Administration, E-commerce, or related field.
• Minimum of 5 years in e-commerce management with focus on online sales growth.
• Proven track record in growing online retail, preferably FMCG.
• Expertise in SEO/SEM, social media, email marketing, and analytics.

Responsibilities

• Develop and implement a robust e-commerce strategy to drive online sales and market share for FMCG products.
• Manage and optimize online storefronts with accurate product information and strong UX.
• Plan and execute digital marketing campaigns (SEO, SEM, social media, email) to drive traffic and conversions.
• Analyze e-commerce data to identify opportunities and improvements.
• Manage relationships with third-party platforms and retailers.
• Oversee inventory management and fulfillment for online orders.
• Monitor competitors and industry trends in e-commerce and FMCG.
• Collaborate with marketing, sales, and operations to align online strategies with business goals.
• Stay updated on latest e-commerce technologies and best practices.

Skills

E-commerce management

Digital marketing

Google Analytics

Shopify/Magento

Education

Bachelor's degree in Marketing/Business/E-commerce

Tools

Shopify

Magento

Google Analytics

Job description

About the Role

Our client, a leading name in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an experienced and forward-thinking E-commerce Manager to lead their online sales strategy. This is a fully remote position, offering the flexibility to work from anywhere within South Africa while driving significant growth in the digital retail space. You will be responsible for developing and executing comprehensive e-commerce strategies, optimizing online product listings, managing digital marketing campaigns, and ensuring a seamless customer experience across various online platforms. The ideal candidate possesses a deep understanding of e-commerce best practices, digital marketing, and the FMCG consumer. This role is crucial for expanding our client's reach and sales through online channels. As a remote-first role, excellent communication and self-management skills are paramount.

Key Responsibilities

• Develop and implement a robust e-commerce strategy to drive online sales and market share for FMCG products.
• Manage and optimize the company's online storefronts, ensuring accurate product information, compelling content, and effective user experience.
• Plan and execute digital marketing campaigns (SEM, SEO, social media, email marketing) to drive traffic and conversions.
• Analyze e-commerce data, including sales trends, website traffic, and customer behavior, to identify areas for improvement.
• Manage relationships with third-party e-commerce platforms and online retailers.
• Oversee inventory management and fulfillment processes for online orders.
• Monitor competitor activities and industry trends in the e-commerce and FMCG space.
• Collaborate with marketing, sales, and operations teams to ensure alignment of online strategies with overall business objectives.
• Stay updated on the latest e-commerce technologies and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, E-commerce, or a related field.
• Minimum of 5 years of experience in e-commerce management, with a strong focus on driving online sales.
• Proven track record of success in managing and growing online retail businesses, preferably in the FMCG industry .
• Expertise in digital marketing channels (SEO, SEM, social media, email marketing) and analytics tools (e.g., Google Analytics).
• Strong understanding of e-commerce platforms (e.g., Shopify, Magento) and marketplace dynamics.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Demonstrated ability to work independently and manage projects effectively in a remote setting.
• Strong communication and interpersonal skills.
• Based in or able to effectively manage operations related to East London, Eastern Cape, ZA , while working remotely.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement offering excellent work-life balance.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and continuous learning.
• Contribution to a retirement fund.
• Generous paid time off.
• The chance to shape the digital future of a leading FMCG brand.