Remote Senior Digital Marketing Specialist

Placements24; Kimberley; Hybrid; CAD 70,000 - 110,000; Full time

Benefits offered by this job

Remote-first environment

Performance-based bonus

Health insurance

Retirement plan

Flexible vacation

Job summary

Placements24 is seeking a Senior Digital Marketing Specialist for a fully remote role with an artisan goods e-commerce client. You will develop multi-channel campaigns, optimize SEO/SEM, manage paid ads, and drive analytics to grow online visibility and acquisition.

The ideal candidate has 5+ years in digital marketing, with expertise in Google Analytics/Ads, content strategy, CRM, and marketing automation.

Qualifications

• Minimum 5 years of digital marketing experience with proven online campaign success.
• Expertise in SEO, SEM, Google Analytics, Google Ads, and social media advertising.
• Strong content marketing, data analysis, and performance optimization capabilities.
• Experience with marketing automation tools and CRM systems.
• Proactive, data-driven, and able to work independently in a remote setting.

Responsibilities

• Develop and implement multi-channel digital marketing strategies across SEO, SEM, social media, email, and display ads.
• Manage paid campaigns (Google Ads, social ads) to maximize ROI and lead generation.
• Conduct keyword research, on-page and technical SEO audits to improve rankings.
• Create and manage content marketing initiatives, including blogs and website copy.
• Analyze campaign performance with analytics tools and provide actionable insights.
• Collaborate with cross-functional teams to align marketing with business goals.
• Monitor budgets and perform A/B testing to optimize conversions and UX.

Skills

Analytical thinking

Communication skills

Independently manage multiple projects

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Google Ads

CRM systems

Marketing automation tools

Job description

Our client, a rapidly expanding e-commerce platform specializing in artisan goods, is seeking a highly skilled and experienced Senior Digital Marketing Specialist to join their fully remote team. This is a pivotal role focused on driving online visibility, customer acquisition, and engagement through strategic digital marketing initiatives. The ideal candidate will possess a deep understanding of SEO, SEM, social media marketing, content strategy, and data analytics. You will be responsible for developing and executing comprehensive digital marketing campaigns to reach and convert target audiences, contributing directly to the company's growth and market presence. This is a remote-first position, offering flexibility and the opportunity to work with a dynamic, distributed team.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation goals.
• Conduct keyword research, on-page and off-page SEO optimization, and technical SEO audits to improve organic search rankings.
• Develop and execute social media strategies to increase brand awareness, engagement, and community growth.
• Create and manage compelling content marketing initiatives, including blog posts, website copy, and social media updates.
• Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Identify new digital marketing trends, tools, and best practices to drive innovation and continuous improvement.
• Collaborate with cross-functional teams, including creative, product, and sales, to align marketing efforts with business objectives.
• Manage marketing budgets effectively and ensure campaigns stay within allocated spending.
• A/B test various marketing elements to optimize conversion rates and user experience.

Requirements

• Minimum of 5 years of experience in digital marketing, with a proven track record of success in developing and executing online campaigns.
• Expertise in SEO, SEM, Google Analytics, Google Ads, and social media advertising platforms (Facebook, Instagram, LinkedIn).
• Strong understanding of content marketing principles and best practices.
• Proficiency in marketing automation tools and CRM systems.
• Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
• Strong written and verbal communication skills.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Bachelor's degree in Marketing, Communications, Business, or a related field is preferred.
• Experience with e-commerce platforms and strategies is a significant advantage.
• A proactive, data-driven approach to marketing.

Benefits

Our client offers a highly competitive salary, a performance-based bonus structure, and comprehensive benefits including health insurance, a retirement savings plan, and generous paid time off. As a fully remote position, you will enjoy unparalleled flexibility and work-life balance. Opportunities for professional development, access to cutting-edge marketing tools, and the chance to significantly impact a growing online business.