Head of Marketing

Placements24; Kimberley; Ibrido; CAD 130.000 - 180.000; Tempo pieno

Vantaggi offerti da questo lavoro

Performance-based bonuses

Equity opportunity

Medical, dental, and vision insurance

Retirement savings plan

Generous annual leave

Professional development

Descrizione del lavoro

Placements24 in Canada is seeking a visionary Head of Marketing to lead the marketing department and drive growth through multi-channel campaigns. You will develop strategies for brand awareness, customer acquisition, and revenue, overseeing digital, content, PR, and campaigns, while guiding a high-performing team in a hybrid setup with regular leadership collaboration in Kimberley.

The role demands a strong background in e-commerce or tech, data-driven decision making, and the ability to align

Competenze

• Bachelor's degree or higher in Marketing, Business, Communications or related field.
• 7+ years in marketing with 3+ years in leadership (manager/director).
• Proven track record in delivering measurable marketing results.
• Strong digital marketing, analytics and automation knowledge.

Mansioni

• Develop and implement integrated marketing strategies to drive customer acquisition and retention.
• Oversee all marketing channels: digital (SEO, SEM, social, email), content, offline campaigns.
• Lead and mentor the marketing team; foster collaboration and high performance.
• Manage the marketing budget and ROI.
• Conduct market research and competitive analysis to identify trends.

Conoscenze

Leadership

Strategic thinking

Digital marketing

Analytics

Communication

Formazione

Bachelor's degree in Marketing / Business / Communications

Master's degree is a plus

Strumenti

CRM systems

Marketing analytics platforms

Descrizione del lavoro

About the Role

Our client, a thriving e-commerce startup, is seeking an experienced and innovative Head of Marketing to lead their marketing department. This strategic role will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth. You will oversee all marketing functions, including digital marketing, content creation, social media, public relations, and campaign management. The ideal candidate is a creative and analytical marketer with a deep understanding of the digital landscape and consumer behavior. This position offers a hybrid work arrangement, providing flexibility for remote work while requiring regular engagement with the team and leadership in Kimberley for strategic planning and team collaboration. You will lead a talented marketing team, fostering a culture of creativity, data‑driven decision‑making, and continuous improvement. This is an exceptional opportunity to make a significant impact on the growth and success of a dynamic company. We are looking for a visionary leader to shape our brand's narrative and market presence. Your expertise in multi-channel marketing campaigns will be essential for driving customer engagement and loyalty.

Key Responsibilities

• Develop and implement integrated marketing strategies to achieve business objectives, including customer acquisition and retention.
• Oversee all marketing channels, including digital (SEO, SEM, social media, email), content marketing, and offline campaigns.
• Lead and mentor the marketing team, fostering a collaborative and high‑performing environment.
• Manage the marketing budget, ensuring efficient allocation of resources and ROI.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Develop compelling brand messaging and ensure consistent brand representation across all platforms.
• Manage the creation of marketing collateral, website content, and social media posts.
• Measure and report on the performance of marketing campaigns and initiatives.
• Collaborate with sales and product development teams to align marketing efforts with business goals.
• Identify and manage relationships with external agencies and vendors.
• Drive innovation in marketing strategies and adopt new technologies.
• Monitor customer feedback and market sentiment to inform marketing decisions.
• Plan and execute product launches and promotional activities.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 7 years of progressive experience in marketing, with at least 3 years in a leadership role (e.g., Marketing Manager, Director of Marketing).
• Proven track record of developing and executing successful marketing strategies that drive measurable results.
• Strong understanding of digital marketing channels, analytics, and marketing automation tools.
• Excellent leadership, communication, creative thinking, and interpersonal skills.
• Experience managing marketing budgets and analyzing campaign performance.
• Demonstrated ability to build and manage a high‑performing marketing team.
• Proficiency in CRM systems and marketing analytics platforms.
• Experience in the e-commerce or tech industry is highly desirable.
• Ability to work effectively in a hybrid work environment.
• Strong strategic planning and execution skills.

Benefits

• Our client offers a competitive salary package, including performance‑based bonuses and potential for equity.
• Comprehensive medical, dental, and vision insurance are provided, along with a retirement savings plan.
• Employees benefit from a generous annual leave allowance and paid time off.
• Opportunities for professional development, attending marketing conferences, and ongoing training are supported.
• We provide a dynamic and collaborative work environment that encourages innovation and creativity.
• This hybrid role offers flexibility and the opportunity for in‑person collaboration and strategic planning sessions.
• Access to cutting‑edge marketing technology and resources.
• Regular team‑building activities and company events.