Senior E-commerce Marketing Manager

Placements24; Kimberley; Hybrid; CAD 126,000 - 182,000; Full time

Benefits offered by this job

Bonus program

Fully remote

Health insurance

Paid time off

Professional development

Remote team culture

Job summary

Placements24 is seeking a Senior E-commerce Marketing Manager to lead digital marketing strategy for a fast-growing online retailer. This fully remote role places you in South Africa time zones, overseeing multi-channel campaigns to drive traffic, conversion, and customer lifetime value.

You will own SEO, SEM, PPC, social media, email, and content, mentor a remote team, and report performance to senior leadership while optimizing budgets for maximum ROI and growth.

Qualifications

• 6-8 years of progressive eccommerce marketing experience with focus on online sales and customer acquisition.
• Data-driven marketer with proven multi-channel strategy execution.

Responsibilities

• Develop and implement innovative ecommerce marketing strategies aligned with objectives.
• Manage and optimize channels including SEO, SEM, PPC, social, email, affiliate, and display.
• Oversee content, landing pages, and promotional materials.
• Analyze website traffic, user behavior and campaign performance to drive improvements.
• Manage ecommerce marketing budget for ROI.
• Improve customer acquisition, retention, and loyalty.
• Collaborate with product, design and sales for cohesive customer journeys.
• Stay ahead of trends and opportunities; lead a remote marketing team.
• Report marketing metrics and insights to senior leadership.

Skills

Digital marketing strategy

SEO/SEM

Team leadership

Analytics

Budget management

Education

Bachelor's degree in Marketing, Digital Media, Business

Master's degree (preferred)

Tools

Google Analytics

A/B testing tools

SEO tools

Job description

About the Role

Our client, a fast-growing online retailer specializing in curated lifestyle products, is seeking an accomplished and strategic Senior E-commerce Marketing Manager to lead its digital marketing efforts. This is a fully remote position, allowing you to work from anywhere in South Africa. The successful candidate will be responsible for developing and executing comprehensive e-commerce marketing strategies that drive traffic, increase conversion rates, and maximize customer lifetime value. You will leverage your expertise in SEO, SEM, social media, email marketing, and content strategy to elevate the brand's online presence and achieve ambitious sales targets. This role demands a data-driven marketer with a proven ability to manage campaigns, analyze performance, and lead a remote team.

Key Responsibilities

• Develop and implement innovative e-commerce marketing strategies aligned with business objectives.
• Manage and optimize all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, affiliate marketing, and display advertising.
• Oversee the creation of compelling and high-converting website content, landing pages, and promotional materials.
• Conduct in-depth analysis of website traffic, user behavior, and campaign performance using analytics tools (e.g., Google Analytics) to drive continuous improvement.
• Manage the e-commerce marketing budget, ensuring optimal allocation of resources and maximum ROI.
• Develop and execute strategies to improve customer acquisition, retention, and loyalty.
• Collaborate with product, design, and sales teams to ensure a cohesive and effective customer journey.
• Stay ahead of industry trends, emerging technologies, and competitive landscape to identify new opportunities.
• Lead, mentor, and develop a team of marketing professionals in a remote work environment.
• Report on key marketing metrics and provide actionable insights and recommendations to senior leadership.

Requirements

• Minimum of 6-8 years of progressive experience in e-commerce marketing, with a strong focus on driving online sales and customer acquisition.
• Demonstrated success in developing and executing data-driven digital marketing strategies across multiple channels.
• Expertise in SEO, SEM, A/B testing, conversion rate optimization (CRO), and analytics platforms.
• Proven experience in managing significant marketing budgets and achieving measurable results.
• Strong understanding of e-commerce platforms, customer journey mapping, and loyalty programs.
• Excellent leadership, team management, and communication skills, particularly in a remote setting.
• Strategic thinking and exceptional problem-solving abilities.
• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Master's degree is a plus.
• Experience within the retail sector is highly desirable.
• Must be comfortable working within South African time zones for team collaboration.

Benefits

• Highly competitive salary and bonus structure.
• Fully remote position offering excellent work-life balance and flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holiday allowance.
• Opportunities for continuous professional development and training.
• Lead impactful marketing campaigns for a growing online brand.
• Supportive and dynamic remote team culture.