digital marketing specialist

Government of Canada - Western; Winnipeg; On-site; CAD 50,000 - 70,000; Full time

Job summary

A governmental organization in Winnipeg is looking for a qualified candidate to develop communication strategies and manage publicity events. The role requires 2-3 years of experience, a relevant diploma, and proficiency in tools such as Adobe AEM and MS Office. Candidates must demonstrate strong client focus and teamwork capabilities. The position offers health benefits and free parking.

Benefits

Health benefits

Dental plan

Free parking available

Qualifications

• 2 years to less than 3 years of experience required.
• Client focus and excellent interpersonal skills essential.
• Ability to work under pressure and attention to detail necessary.

Responsibilities

• Develop events for publicity, fundraising, and information.
• Prepare written materials like reports and website content.
• Conduct surveys and analyze consumer data.

Skills

Adobe Experience Manager (AEM)

Microsoft Publisher

Adobe Photoshop

HTML editing software

Database management

Shopify

Education

College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Tools

MS Office

MS Excel

MS PowerPoint

MS Word

Spreadsheet

Job description

Overview

Languages: English

Education

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Experience

2 years to less than 3 years

On site

Work must be completed at the physical location. There is no option to work remotely.

Responsibilities

• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Develop policies
• Evaluate communication strategies and programs
• Implement communication strategies and programs
• Oversee the preparation of public written material
• Prepare written material such as reports, briefs, website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Administer programs to promote industrial and commercial business investment in rural and urban areas
• Perform administrative tasks
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Develop social and economic profiles of an area to encourage industrial and commercial investment
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Gather, research and prepare communications material
• Initiate and maintain contact with the media
• Review and evaluate commercial or industrial development proposals
• Design market research questionnaires
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Prepare funding applications
• Develop marketing strategies
• Ensure appropriate business/commercial licenses are in place
• Develop and implement business plans
• Maintain and manage digital database
• Write and edit press releases, newsletters and communications materials
• Consult with clients after sale to provide ongoing support

Experience and specialization

• Computer and technology knowledge
• Adobe Experience Manager (AEM)
• Microsoft Publisher
• MS Office
• MS Outlook
• Adobe Photoshop
• HTML editing software
• InDesign
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet
• Database management
• Shopify

Additional information

• Security and safety

Work conditions and physical capabilities

• Work under pressure
• Attention to detail
• Physically demanding

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Accurate
• Dependability
• Reliability
• Quick learner

Benefits

• Health benefits
• Dental plan
• Health care plan

Other benefits

• Free parking available
• Parking available