Digital Marketing Manager - FMCG E-commerce

Placements24; Kimberley; Hybrid; CAD 51,000 - 77,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary & bonuses

Health benefits

Retirement savings plan

Professional development

Job summary

Placements24 in South Africa is seeking a highly skilled Digital Marketing Manager to lead online growth for a leading FMCG e-commerce client. This fully remote role manages campaigns, teams, and budgets across SEO, SEM, social media, email, and content marketing.

You will analyze performance with Google Analytics, drive customer acquisition and sales, collaborate with cross-functional teams, and mentor a distributed digital marketing group to optimize ROI in a dynamic, remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• 5+ years in digital marketing with e-commerce/FMCG focus.
• Proven SEO/SEM, social media, content and email marketing expertise.
• Strong analytics with Google Analytics and CRO knowledge.
• Experience with e-commerce platforms and funnels.
• Ability to lead remote teams and manage budgets.

Responsibilities

• Develop and implement digital marketing strategies to drive visibility, traffic, and sales.
• Manage SEO, SEM, paid social, and display campaigns to hit KPIs.
• Oversee content marketing: blog, social content, and website copy.
• Lead email campaigns, lead nurturing, and retention initiatives.
• Grow social media presence and brand engagement.
• Analyze traffic and campaign data with Google Analytics; provide insights.
• Collaborate with cross-functional teams to align marketing efforts.
• Manage the marketing budget and optimize ROI.
• Mentor a distributed remote marketing team to drive results.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

A/B testing

Budget management

Leadership

Remote leadership

Education

Bachelor's degree in Marketing

Job description

About the Role

Our client, a leader in the FMCG e-commerce space, is looking for a highly skilled and innovative Digital Marketing Manager to lead their online presence and growth strategies. This is a fully remote role, allowing you to manage campaigns and teams from anywhere in South Africa . You will be responsible for developing and executing cutting-edge digital marketing initiatives, including SEO, SEM, social media, content marketing, email marketing, and performance analytics, to drive brand awareness, customer acquisition, and sales conversion for our client's diverse product range. The ideal candidate possesses a deep understanding of digital marketing best practices, e-commerce platforms, and the ability to leverage data to optimize campaign performance. Join a forward-thinking company and shape the digital future of FMCG products in a dynamic, remote-first environment.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive online visibility, traffic, and sales for FMCG products.
• Manage and optimize SEO, SEM, paid social media, and display advertising campaigns to achieve target KPIs.
• Oversee content marketing efforts, including blog posts, social media content, and website copy, ensuring brand consistency and engagement.
• Develop and execute email marketing campaigns, including lead nurturing and customer retention strategies.
• Manage the company's social media presence, fostering community engagement and brand loyalty.
• Analyze website traffic, campaign performance, and conversion rates using tools like Google Analytics, and provide actionable insights.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices in the FMCG e-commerce sector.
• Collaborate with cross-functional teams (e.g., sales, product development, IT) to ensure integrated marketing efforts.
• Manage the digital marketing budget effectively, ensuring optimal ROI.
• Lead and mentor a remote digital marketing team, fostering a culture of innovation and data-driven decision-making.

Requirements

• Bachelor's degree in Marketing, Digital Media, Business Administration, or a related field.
• Minimum of 5 years of experience in digital marketing, with a significant focus on e-commerce and the FMCG industry.
• Proven expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Strong analytical skills with proficiency in Google Analytics and other digital marketing analytics tools.
• Experience with e-commerce platforms and online sales funnels.
• Excellent understanding of A/B testing and conversion rate optimization (CRO).
• Demonstrated ability to manage budgets and deliver campaigns on time and within scope.
• Exceptional communication, collaboration, and leadership skills for managing remote teams.
• Strategic thinker with a creative approach to problem-solving.
• Experience working remotely and managing distributed teams is highly desirable.

Benefits

• This is a fully remote position offering unparalleled flexibility.
• Our client provides a highly competitive salary, comprehensive health benefits, retirement savings plans, and performance-based bonuses.
• You will be equipped with the latest digital tools and platforms to succeed in your role from home.
• Significant opportunities for professional development and career growth within a leading FMCG organization are available.
• Join our client and shape the future of online retail for FMCG products, working from your preferred location anywhere in South Africa.