Remote Digital Marketing Lead – FMCG E-commerce Growth

Placements24; Kimberley; Hybrid; CAD 51,000 - 77,000; Full time

Benefits offered by this job

Fully remote role

Competitive salary & bonuses

Health benefits

Retirement savings plan

Professional development

Job summary

Placements24 in South Africa is seeking a highly skilled Digital Marketing Manager to lead online growth for a leading FMCG e-commerce client. This fully remote role manages campaigns, teams, and budgets across SEO, SEM, social media, email, and content marketing.

You will analyze performance with Google Analytics, drive customer acquisition and sales, collaborate with cross-functional teams, and mentor a distributed digital marketing group to optimize ROI in a dynamic, remote-first environment.

Qualifications

• Bachelor's degree in Marketing, Digital Media, Business Administration, or related field.
• 5+ years in digital marketing with e-commerce/FMCG focus.
• Proven SEO/SEM, social media, content and email marketing expertise.
• Strong analytics with Google Analytics and CRO knowledge.
• Experience with e-commerce platforms and funnels.
• Ability to lead remote teams and manage budgets.

Responsibilities

• Develop and implement digital marketing strategies to drive visibility, traffic, and sales.
• Manage SEO, SEM, paid social, and display campaigns to hit KPIs.
• Oversee content marketing: blog, social content, and website copy.
• Lead email campaigns, lead nurturing, and retention initiatives.
• Grow social media presence and brand engagement.
• Analyze traffic and campaign data with Google Analytics; provide insights.
• Collaborate with cross-functional teams to align marketing efforts.
• Manage the marketing budget and optimize ROI.
• Mentor a distributed remote marketing team to drive results.

Skills

SEO

SEM

Social media

Content marketing

Email marketing

Google Analytics

A/B testing

Budget management

Leadership

Remote leadership

Education

Bachelor's degree in Marketing

Job description

Placements24 in South Africa is seeking a highly skilled Digital Marketing Manager to lead online growth for a leading FMCG e-commerce client. This fully remote role manages campaigns, teams, and budgets across SEO, SEM, social media, email, and content marketing.

You will analyze performance with Google Analytics, drive customer acquisition and sales, collaborate with cross-functional teams, and mentor a distributed digital marketing group to optimize ROI in a dynamic, remote-first environment.