Digital Marketing Campaign Manager (Remote-First)

Placements24; Kimberley; Hybrid; CAD 85,000 - 134,000; Full time

Benefits offered by this job

Competitive compensation with bonus

Fully remote work arrangement

Professional development opportunities

Join an innovative digital marketing团队

Location-friendly flexibility near you

Cutting-edge marketing strategies

Job summary

Placements24 is seeking an experienced Digital Marketing Campaign Manager to lead remote-first campaigns across PPC, SEO, social, and email for ecommerce growth. You will manage budgets, optimize ROIs, and collaborate with content creators to craft compelling assets.

The role requires at least 4+ years in digital campaigns, strong analytics, and proficiency with Google Ads, Google Analytics, and email marketing tools. Remote-friendly with flexible arrangements.

Qualifications

• 4+ years in digital marketing campaign management for ecommerce
• Proven success planning and running profitable digital campaigns
• Strong knowledge of PPC, SEO, social, email, content marketing
• Experience with A/B testing and optimization techniques
• Excellent analytical skills to translate data into insights
• Strong copywriting and content strategy abilities
• Good remote collaboration and multi-project management
• Bachelor's degree in Marketing, Business Administration, or a related field

Responsibilities

• Develop and execute digital marketing campaign strategies across channels (PPC, SEO, social, email, affiliate)
• Manage budgets and optimize resource allocation for ROI
• Plan and manage ads on Google Ads, Facebook/Instagram, etc.
• Conduct keyword research and implement SEO improvements
• Execute email marketing campaigns with segmentation and automation
• Analyze performance data with Google Analytics and report insights
• Collaborate with content creators and designers on marketing assets
• Identify new opportunities and industry trends to stay ahead
• Monitor market trends and competitors to inform campaigns
• Continuously optimize campaigns based on data, tests, and best practices

Skills

Digital marketing

Analytics

Copywriting

Project management

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Google Analytics

SEO tools

Email marketing software

Job description

About the Role

Our client, a dynamic e-commerce entity, is seeking a highly skilled and experienced Digital Marketing Campaign Manager to join their remote-first team. This role is crucial for conceptualizing, planning, executing, and optimizing integrated digital marketing campaigns that drive measurable results in terms of customer acquisition, engagement, and sales. You will leverage your expertise across various digital channels, including paid search, social media advertising, email marketing, and content marketing. This is an exceptional opportunity for a strategic marketer who thrives in an independent, remote work environment and possesses a strong analytical mindset. If you are passionate about creating impactful campaigns and have a proven track record of success in the digital space, this position offers significant autonomy and flexibility, suitable for individuals based anywhere, including those located near Kimberley, Northern Cape, ZA, enabling a flexible and modern approach to work.

Key Responsibilities

• Develop and execute comprehensive digital marketing campaign strategies across multiple channels (PPC, SEO, social media, email, affiliate marketing).


• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.


• Plan, create, and manage advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, etc.


• Conduct keyword research and implement SEO strategies to improve organic search rankings.


• Develop and execute email marketing campaigns, including list segmentation and automation.


• Analyze campaign performance data using tools like Google Analytics, and provide regular reports with actionable insights.


• Collaborate with content creators and designers to develop compelling marketing assets.


• Identify new marketing opportunities and trends to stay ahead of the competition.


• Monitor market trends and competitor activities to inform campaign strategies.


• Continuously optimize campaigns based on performance data, A/B testing, and best practices.

Requirements

• Proven experience (4+ years) as a Digital Marketing Campaign Manager or similar role, with a strong focus on e-commerce.


• Demonstrable success in planning and executing profitable digital marketing campaigns.


• In-depth knowledge of various digital marketing channels, tools, and analytics platforms (Google Ads, Google Analytics, SEO tools, email marketing software).


• Strong understanding of A/B testing and optimization techniques.


• Excellent analytical skills with the ability to interpret data and generate actionable insights.


• Proficiency in creating marketing copy and understanding of content strategy.


• Strong project management skills and ability to manage multiple campaigns simultaneously.


• Excellent communication and collaboration skills, with the ability to work effectively in a remote team.


• Bachelor's degree in Marketing, Business Administration, or a related field.


• Experience with marketing automation platforms is a plus.

Benefits

• Competitive salary and performance-based bonus structure.


• Fully remote work arrangement, offering ultimate flexibility.


• Opportunities for continuous learning and professional development.


• Be part of an innovative and forward-thinking digital marketing team.


• Directly contribute to business growth through impactful campaigns.


• Work from anywhere, supporting your lifestyle, including your location near Kimberley.


• Engage with cutting-edge digital marketing strategies.