Senior Marketing Manager - Digital Strategy

Placements24; Kimberley; Hybrid; CAD 77,000 - 102,000; Full time

Benefits offered by this job

Competitive salary

Hybrid work model

Health benefits

Professional development

Team collaboration in Kimberley

Job summary

Placements24 is seeking a Senior Marketing Manager to lead the digital marketing strategy from Kimberley, blending remote work with in-office collaboration at client facilities. The role oversees SEO, SEM, social media, content, email campaigns, and analytics to drive engagement and growth.

A degree in marketing and 5+ years of digital marketing experience are required, with budget management and team leadership skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years in digital marketing with proven results.
• Strong SEO/SEM and content marketing knowledge.
• Experience with analytics tools and automation platforms.

Responsibilities

• Develop and implement integrated digital marketing strategies.
• Lead SEO, SEM, social media, content and email campaigns.
• Analyze campaign data; provide actionable insights.
• Oversee creation of digital content across platforms.
• Manage the digital marketing budget and spend.
• Stay ahead of digital marketing trends and tools.
• Collaborate with sales, product, and creative teams.
• Manage relationships with agencies and vendors.
• Monitor competitor activities and market trends.
• Lead and mentor junior marketing team members.

Skills

Digital marketing

Strategic thinking

Team leadership

Budget management

Education

Bachelor's degree

Tools

Google Analytics

Adobe Analytics

Marketing automation

Job description

About the Role

Our client, a forward-thinking consumer goods company based in Kimberley, Northern Cape, is seeking an innovative and results-driven Senior Marketing Manager to lead their digital marketing strategy. This is a pivotal role responsible for developing and executing comprehensive digital marketing campaigns that enhance brand visibility, drive customer engagement, and achieve business objectives. You will oversee all aspects of digital marketing, including SEO, SEM, social media, content marketing, email marketing, and performance analytics. The ideal candidate will possess a strong understanding of the digital landscape, a creative mindset, and excellent analytical skills to measure and optimize campaign performance. This position operates on a hybrid model, allowing for a blend of remote work and in-office collaboration at our client's facilities in Kimberley.

Key Responsibilities

• Develop and implement integrated digital marketing strategies to achieve business goals.
• Manage and optimize SEO, SEM, social media marketing, content marketing, and email marketing campaigns.
• Analyze campaign performance data, generate insights, and provide recommendations for improvement.
• Oversee the creation of compelling digital content across various platforms.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay abreast of the latest digital marketing trends, tools, and best practices.
• Collaborate with internal teams (sales, product, creative) to ensure brand consistency and campaign alignment.
• Manage relationships with external agencies and vendors.
• Monitor competitor digital activities and market trends.
• Lead and mentor junior marketing team members.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media platforms, content marketing, and email marketing best practices.
• Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
• Strong understanding of customer journey mapping and digital strategy development.
• Excellent analytical, problem-solving, and strategic thinking skills.
• Exceptional written and verbal communication skills.
• Experience managing budgets and external agencies.
• Ability to work effectively in a hybrid work environment.
• Creative mindset and a passion for digital innovation.

Benefits

• Competitive salary and performance-based bonus structure.
• Opportunity to shape the digital presence of a growing brand.
• Hybrid work model offering flexibility and work-life balance.
• Comprehensive health benefits package.
• Professional development opportunities and training programs.
• A collaborative and supportive team environment in Kimberley.
• Generous annual leave.