Digital Marketing Manager

Cavendish Farms; Dieppe; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading frozen food producer in Dieppe seeks a Digital Marketing Manager to lead omnichannel marketing initiatives. The role requires 3–5 years in digital marketing, focusing on SEM, SEO, and eCommerce. Responsibilities include orchestrating campaigns across various platforms and improving digital visibility. A collaborative mindset and analytical skills are essential, along with certifications in SEO/SEM. This hybrid position allows for flexibility with work in the office three days a week.

Qualifications

• 3–5+ years of experience in digital marketing, specifically in Retail or Foodservice.
• Experience leading SEM/SEO/AEO initiatives through agencies.
• Skills in digital content and eCommerce optimization.

Responsibilities

• Lead omnichannel digital activation to enhance visibility and performance.
• Work collaboratively with agencies on media campaigns.
• Manage product content standards and execution.

Skills

Digital marketing

SEM

SEO

Content optimization

Analytical skills

Collaboration

Project management

Education

Post-secondary education in Marketing, Business, or Communications

Tools

GA4

Retail media dashboards

SEO/SEM platforms

Job description

Job Description

We’re seeking a Digital Marketing Manager to lead omnichannel activation across Retail, Foodservice, retail media, and AI‑driven search. You’ll drive visibility, strengthen the digital shelf, and improve conversion by orchestrating programs with cross‑functional partners and agency teams.

Location of Work: This hybrid position is based out of Dieppe, New Brunswick. The successful candidate will work from the Dieppe office three days per week.

Application Deadline: February 2nd, 2026.

Responsibilities

• Lead digital activation (Retail & Foodservice) to grow visibility, conversion, and channel performance.
• Orchestrate campaigns with agencies across retailer media platforms and shopping apps to meet ROAS and efficiency goals.
• Set standards and governance for product content and the digital shelf; partner with agencies/retailers on execution and compliance.
• Guide paid search with agency partners using testing plans, structured data, landing pages, and bid strategies.
• Build integrated SEM, SEO, and AEO strategies across owned and retailer ecosystems.
• Improve organic and AI‑driven search (schema, gen‑AI optimization, conversational search readiness).
• Deliver website/UX insights; partner with Digital Ops/IT and agencies to ensure GTM/UTM/tagging accuracy.

Qualifications

• Post‑secondary education in Marketing, Business, Communications, or related field.
• 3–5+ years in digital marketing within Retail and/or Foodservice.
• Proven experience leading SEM/SEO/AEO and paid search via agencies.
• Strong track record in eCommerce content optimization and digital shelf readiness.
• Proficient with GA4, retail media dashboards, and SEO/SEM platforms.
• Experience with budgets, pacing, reporting, and multi‑channel campaigns.
• Effective collaborator able to influence across Marketing, Sales, IT, agencies, and retailer teams.
• SEO/SEM certification required; Google Ads, GA4, Meta, and retail media certifications are assets.
• Analytical, test‑and‑learn mindset; high attention to detail and data integrity.
• Balance of strategic planning, hands‑on analysis, and partner orchestration.

About Us

Founded in 1882, J.D. Irving, Limited (JDI) has operations in Canada and the United States and are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.

We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.

We appreciate your interest in our company however only those candidates selected for an interview will be contacted.

About The Team

Cavendish Farms is a family‑run company, where our team members are never just a number. We work from seed‑to‑table, providing opportunities to explore and grow. Headquartered in Dieppe, New Brunswick, Cavendish Farms is a leading producer of frozen potato products and appetizers throughout Canada, the United States, and around the world. We have Manufacturing facilities in PEI, Ontario, Alberta, and North Dakota and farm operations in the Maritimes and Minnesota and North Dakota. We also operate a research and plant breeding centre in PEI to develop new potato varieties and sustainable potato farming practices.

We have a proud history of values, quality and service, and bringing the goodness of the farm to the table is what we do best.