Digital Marketing Coordinator

Mayfair Diagnostics; Calgary; Hybrid; CAD 60,000 - 64,000; Full time

Job summary

A leading healthcare provider in Calgary is seeking a Digital Marketing Coordinator. This role involves managing online marketing initiatives and requires a strong background in digital marketing and communications. The successful candidate will monitor website strategies, collaborate with stakeholders, and analyze digital metrics. The position demands at least 5 years of digital marketing experience and relevant post-secondary education. A hybrid work environment and comprehensive benefits are offered.

Benefits

Hybrid work environment

Comprehensive health and dental coverage

Paid vacation

Professional development support

Qualifications

• Minimum 5 years of full-time marketing experience focused on digital marketing.
• Experience in managing and analyzing social media and website metrics.
• Comfortable using AI-powered marketing tools.

Responsibilities

• Manage website content and digital assets.
• Collaborate on online marketing initiatives.
• Analyze digital and social media metrics.

Skills

Digital marketing experience

Graphic design

SEO knowledge

Analytical skills

Communication skills

Education

Post-secondary education in marketing

Tools

Google Analytics

SEMrush

Adobe Creative Suite

Content Management Systems

Job description

Mayfair Diagnostics, 132, 6707 Elbow Drive SW, Calgary, Alberta, Canada

Job Description

Posted Friday, January 9, 2026 at 9:00 AM | Expires Saturday, January 31, 2026 at 8:59 AM

THE BEST CARE STARTS WITH THE BEST PEOPLE ARE YOU ONE OF THEM?

We’re partners. Partners with each other and partners with our patients. Helping people feel safe, comfortable, trusted, and confident. Guided by a sense of compassion, generosity, and protectiveness, we focus on empowering others with the knowledge they need to be the very best version of themselves.

Headquartered in Calgary, Alberta, Mayfair Diagnostics has been helping people find clarity for their health for over 100 years. At our clinics in Calgary and area and Saskatchewan, our team of radiologists, technologists, and support staff work in a truly integrated way to provide exceptional experiences for our patients. Joining our team is more than a job. It’s an investment in your future, a plan for success.

Permanent Full-Time

Location: Calgary, AB – Mayfair Place location #132, 6707 Elbow Drive SW

THE OPPORTUNITY

Reporting to the Director, Marketing and Strategic Partnerships and providing functional support to the Digital Marketing Specialist, the Digital Marketing Coordinator plays a key role in digital marketing activities both at the corporate and clinic levels. This is a mid-level coordinator role designed for a hands-on digital marketer who enjoys execution, optimization, and continuous improvement.

The Digital Marketing Coordinator should have a strong technical knowledge of digital marketing, a can-do mindset, a keen design sense, an appreciation for effective audience segmentation, and the ability to translate marketing strategies into clear, compelling and visually engaging digital materials.

RESPONSIBILITIES

• Monitor, maintain and contribute to the ongoing development and strategy of the corporate website and related subsites, and other internal and external digital assets, including content management, branding, features and functionality. This includes but is not limited to website content updates, landing page builds, and SEO improvements.
• Collaborate with internal teams, stakeholders and digital partners to assist with the strategic direction and priorities for online marketing initiatives, site traffic and lead conversion.
• Under the direction of the Digital Marketing Specialist, assist in managing SEMrush, GA4, and ad platforms reviewing for improvements.
• Assist in creating, editing, and updating graphics, videos, and digital marketing materials.
• Generate, edit, publish, share, and moderate social media content to build meaningful audience connections, contribute to relevant conversations, and help to elevate the company’s visibility across applicable social platforms. This includes supporting paid search and social campaigns (setup, QA, optimization).
• Analyze digital and social media metrics, and provide reporting, insights and recommendations.
• Work with the Digital Marketing Specialist to proactively support marketing campaigns, manage web content for paid, owned and earned media channels while ensuring alignment with the overall brand/organizational objectives and SEO-optimization.
• Manage deployment and optimizations of landing pages and banner ads.
• Optimize end to end customer journeys to support the sales funnels via appropriate streams and segmentation.
• Generate analytic reports on the success of social, email, display, and PPC campaigns.
• Provide and clearly present analytic reports on website metrics and recommendations for improvement.

QUALIFICATIONS

• Post-secondary education in marketing preferably with a digital marketing focus.
• Minimum 5 years of full-time marketing experience which must primarily include digital marketing. Business-driven graphic design experience is a strong asset.
• Proven experience in the planning, execution and analysis of website, email, social media, and SEM/SEO initiatives.
• Operational expertise in web design and web development, including HTML, Java Script, and Cascading Style Sheets (CSS). Experience working within a CMS (Content Management System).
• High level of proficiency in using software tools and platforms, including Microsoft Office, Content Management Systems, Google Analytics, and Adobe Creative Suite.
• Experience working with customer/prospect databases. Strong technical skills in tracking and analytics, with demonstrated experience in using tools such as SEMrush.
• Comfortable using and understanding AI-powered marketing and productivity tools to assist with tasks such as copy drafting, campaign ideation, basic image/media variations, data summarization, and workflow optimization.
• Knowledge of video editing software would be highly valued.
• Demonstrable verbal and written communication skills, including editing and proof-reading to produce quality marketing materials.
• Strong interpersonal skills, highly motivated, organized, and detail oriented.
• Track record of successfully delivering multiple projects in parallel under aggressive timelines.
• Exceptional organizational skills with the ability to manage complex workloads effectively.
• Demonstrates strong work ethic and sound judgment, with the ability to take initiative.

The following represents Mayfair’s reasonable estimate of the hiring compensation range for this role.

HIRING SALARY RANGE: $60,000 to $64,000 per annum.

When you join Mayfair Diagnostics, you’re becoming part of a supportive, purpose-driven team. Our total rewards package includes:

• Hybrid work environment
• Comprehensive health and dental coverage
• Health and wellness spending account
• Three weeks paid vacation to start
• Employer-matched RRSP program
• Professional development and education support
• Employee Assistance Program (EAP)
• Employee recognition programs

At Mayfair, your expertise is valued, your ideas are heard, and your work makes a meaningful difference every day.

Compensation will vary based on experience and skills, internal equity, and alignment with market data. Mayfair offers a hybrid work program for qualified employees.

HOW TO APPLY

To apply, please include your resume, cover letter, and portfolio (if available) in the online application.

Deadline to apply: Friday January 30, 2026

We thank all applicants for their interest; however, only candidates selected for an interview will be notified.

Mayfair Diagnostics is an equal opportunity employer and values a diverse workforce that is representative of the communities we serve. We encourage applications from all qualified individuals without regard to ethnicity, religion, gender identity, sexual orientation, age or disability. Accommodations for disability-related needs throughout the recruitment and selection process are available upon request. Any information provided by you for accommodations will be kept confidential and won’t be used in the selection process.

Mayfair collects, uses, and discloses your personal information in accordance with the provisions set out in Alberta's Personal Information Protection Act (PIPA) and the Personal Information Protection and Electronic Documents Act of Canada (PIPEDA). These provisions may include but are not limited to:

• Confirm certifications and qualifications
• Perform reference checks
• Contacting candidates to schedule zoom, telephone, and in-person interviews
• On successful employment, transfer of relevant information provided to create an employee record in Dayforce, our Human Resources Information System
• Upon hire, submit background screening through a third-party provider, Sterling Talent Solutions.

If you have any questions regarding Mayfair’s policy on collection, use, or disclosure of personal information, please contact Human Resources at [e-mail]. If you have any questions regarding Mayfair’s Privacy Policy, please contact Mayfair’s Privacy Officer at [e-mail].

Mayfair Diagnostics, 132, 6707 Elbow Drive SW, Calgary, Alberta, Canada